The Bike Place @ Silverstone

14th - 16th Jan 2018
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54 days 'til showtime

The Bike Place: YEAR 8! - Jan 2018

Dates Confirmed:
14th - 16th Jan 2018 - see you there.

Welcome to The Bike Place 2018

This will be our 8th show, we have come a long way from our first one at the aerodrome.

The 2017 show proved that dealers and media would attend, to plan, forecast and commit, helping to build their business for the upcoming season. That was down to many factors including the quality of the exhibitors and the booth builds which were outstanding last year and led to a very professional looking expo.

Visitors and Exhibitors should see the show as an opportunity to maintain & sustain customer relationships, follow up from previous sales appointments, allow buyers to interact with brand managers, sales team and business owners, showcase and view new ranges and relax without the usual distractions of an in store sales call, this is where business can be done.

Attendance is higher than ever and I would encourage all visitors to register early and make appointments with their existing suppliers to ensure they get the time needed to build those relationships.

The cycle industry is very different to the white goods on the high street, picking the right brands and companies to partner with is crucial in this global internet age, but with strong business relationships, brand and product knowledge, emotion, experience and consumer empathy the independent retailer can thrive.

Buying a bike or new kit isn’t about instant gratification, it’s an emotional journey for most consumers and should be the same for buyers ranging product for the store. Taking time to engage with the decision makers and buying teams is more important than ever, being guided by them and making sure you are both happy with the choices made, after all, sell through is just as important as getting the sale in the first place, being shown some love by a kindred spirit who knows the product inside out and can offer great back up and support are all what attending the show is all about.

Cycling Industry News will be hosting a series of seminars throughout the show, so keep popping back to see what they will be about or follow us on Facebook or Twitter to be kept up to date on the latest.

Come along and strengthen your business for 2018, find some new awesome hot new trending product and enjoy your day (s) at the show

We look forward to seeing you all there.

The Bike Place team

If you are interested in exhibiting next year please contact us on : info@thebikeplaceshow.co.uk