The Bike Place 2019

NEW DATES: 30th June to 2nd July '19 at Warwickshire Event Centre


2019 Exhibitors

We're adding new exhibitors all the time! - if you wish to book a place on our show floor for your brand please contact us at :

After Accident Cycle Care

Aire Velo Bearings

Aire Velo Bearings is one of the largest UK distributors of every type of bicycle bearing; we have been in the bearing industry for over 30 years and have been selling bike specific bearings for over 6 years now through our various online presences & over our trade counter in Leeds. We hold a huge stock of Headset, Hub/Wheel, Bottom Bracket and Suspension swing arm (max complement) bearings for all types of bikes in steel, stainless steel, hybrid ceramic and max complement.

To complement our bearings we have recently become a distributor for Biomaxa lubricants based in New Zealand: "We are committed to delivering exceptional cycling performance and protecting the environment. All our products are made from Lanolin, a renewable resource and 100% biodegradable. Biomaxa is committed to sustainability and cycling innovation. It's performance by nature. Our product range consists of chain lube & general purpose grease. All our products have been extensively tested and proven in road cycling, mountain biking, cyclocross and BMX".

We continue to add new products to the range as the cycling industry is always moving and we are always improving our knowledge through offering bearing kits which are specific to frames, hubs and bottom brackets from various brands.

Bicycle Association

The Bicycle Association of Great Britain is the national body representing the bicycle industry in the United Kingdom. Membership is open to bicycle manufacturers; manufacturers of bicycle accessories and components; distributors and wholesalers; retailers; publishers and other companies having a particular interest in the industry.

Big Bobble Hats

Having spent many years trying to find the perfect Beanie or Bobble Hat both on the ski slopes and in the great outdoors, it finally occurred to us to create our own. Our first set of beanie hats was worn on a trip to Les Arc and the feedback we received was fantastic, this was when Big Bobble Hats was born.

All of our beanie bobble style hats are designed in Scotland. We have many styles and colours and are now proud to be an Official Supporter of the Union Cycliste Internationale (UCI). As such we are the only company in the World with the license to sell the coveted Rainbow Stripes on our Woolly Hats and Scarves.

Be original and get yourself a Big Bobble Hat! We want all our customers to stand out, be bold, be bright and be seen. So why not show off your 'Mojo' with a big bobble hat.

The Bike Inn

The Bike Inn are specialist providers of training courses for bicycle maintenance, wheel building and hydraulics. All levels of students from beginners to expert are welcome on our courses. Located in Cumbria, we have a fully equipped workshops based in Appleby-in-Westmorland


We think everyone should be riding a bike and the Biria Easy Boarding Bike is making it easier for anyone and everyone to ride!

Often imitated but never replicated, this is the ultimate step through bicycle, with the top tube only six inches from the ground, and the oversized aluminium frame tubing, gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park, on the road, a trial or at the beach giving you the styling and performance that cannot be beat!

Biria Bikes are committed to giving everyone the ultimate comfort and quality in riding bicycles. We have placed customer needs and satisfaction at the core of our business creed. Biria has its roots as a truly European brand. Having originated in Germany, Biria Bicycles became a popular brand in Europe with a flair for being both utilitarian and stylish. Biria Bikes was born in 2002 with the desire to bring bicycles to North America that captured the same spirit embodied in the most popular models being ridden all across Europe and have now come home.

Black Lion Bikes

Black Lion Bikes is a highly experienced importer of top quality European-made electric bicycles.

Serving the UK trade with the knowledge that comes from having supplied the UK trade with 1000s of ebikes from both within the European Union and from Switzerland for the past decade. Our aim is simple: to bring to UK independent bike dealers the finest made eBikes in the world. With a quick turn around and a professional level of service. All at a great price to the end-user while allowing for a healthy trade profit margin.

Our professional Sales Team can support retailers with guidance on the most popular selling lines, best marketing approach and correct pricing structure. All to facilitate the experience of the ebike retailer as being successful, pleasurable and profitable.

The brands we work with include: Gepida, Victoria, Conway, I:SY, Flyer


Burgtec is the MTB brand of the IBDs. We've been making the finest components and selling them to best independents for a number of years now.

Born from the passion of racing and riding our parts have developed cult status with riders who know what their talking about.

Used and supported by the Worlds best. Burgtec is a brand who looks after its loyal customer base of shops.

Citrus Lime

In 1999, Citrus-Lime was born in the Lake District Peninsulas and still resides there to this day, so outdoor lifestyle and sports are at the heart of all we do. In fact, 30% of the Citrus-Lime team have actually worked in cycle retail, so we speak your language.

For 18 years, we've been supporting cycle retailers like you, with retail management software to help you grow and succeed. 'Cloud POS' is our new point of sale and stock management software, designed to help cycle retailers like you make better-informed business decisions.

Cloud POS is affordable and scalable. From small independent bike dealer, to multi-store retailer with warehouses and ecommerce operations, Cloud POS will help you improve your cash flow and increase your profits.

We also have:
SIM (Supplier Integration Module)
Save time and money with rapid product data import and update, with supplier stock levels, straight into Cloud POS (& Citrus-Lime Ecommerce) without so much of a hint of an Excel spreadsheet.

Workshop Module
Fully integrated with Cloud POS to save you repeatedly retyping details. Effectively manage your service calendar the easy way.

Citrus-Lime Ecommerce
Your great-looking and mobile optimised online store, fully integrated to Cloud POS for synchronised stock levels, price updates and more.

The Cycle Division

The Cycle Division will be exhibiting at The Bike Place Show in 2019 for the first time, showing wheels from their sister company The Bicycle Wheel Division.

The Bicycle Wheel Division is one of the few companies in the UK that still manufactures its own wheels in the UK. A huge range is available from stock and the stand will have various wheels hubs and all things wheel building on show, all wheels built by us now have sealed bearings for longer life and ease of maintenance. The company can also undertake wheel-building work on the customer's behalf from a single one off specialist wheel to high volume. The company currently builds wheels for a number of prestigious bike brands in the UK together with exporting to Europe, to find out more roll along to stand H4.

Sunrace For 46 year Sunrace have been producing quality bicycle transmissions & drivetrain components. The Cycle Division will be showing their latest 12-speed wide ratio MTB products. Since introducing these, Sunrace have been increasing their market share, with consumers attracted by the quality, availability & competitive prices. For more information drop in at stand H4

Sturmey Archer has been busy developing new products & the newest of these is the A2 2-speed automatic hub. With changes occurring at a pre-determined speed, a gear range of 138% and no gear cable and wear related issues, this hub offers a simple, low cost solution for commuters. The Cycle Division will have this and the rest of the Sturmey Archer range in stock & can build wheels to customer's specifications at their wheel building factory. Come along to stand H4 to find out what is available.

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Cyclon are attending The Bike Place show at The Warwickshire Event Centre from the 30th June - 2nd July 2019, following the brand launch onto the UK market in January 2019 with The Cycle Division they will be showing there full range of Cleaning, Lubrication, Protection and Maintenance products including the must for every workshop the Grease Bar.

The Cyclon range is comprehensive and has been established in The Netherlands since 1985 where they are #1 and the go to brand for all cleaning and lubricating products with the most complete range for the cycling market and there KEEP YOUR BIKE SMILING logo, please visit us on stand H3 and take a look at the extensive range including specialist products for MTB and E-Bike maintenance products, Cyclon will be worth visiting as they will have special show introductory offers.

More Information:


Cyclorise are a growing distributor whose portfolio sets a new benchmark in performance. Cyclorise are looking for dealers who want to offer their customers products with a point of difference, backed up with exceptional customer service, great margins and supportive marketing activities. Their brand portfolio includes Revrgrips, SMOOVE, GUeP Industries, Louri, Sahmurai Sword and Timber! MTB Bells.

Elvedes Bicycle Braking Systems

Elvedes Bike components are returning to The Bike Place show at The Warwickshire Event Centre from the 30th June - 2nd July 2019, following the brand launch onto the UK market in 2018 they will be showing various new products including bottom brackets.

The Elvedes range is comprehensive and has been established in The Netherlands since 1965 and are now a staple in many UK IBD's and workshops, If you haven't seen the range before pop along to stand H2 and take look at the extensive range.

The range includes Stainless Steel Slick inner cables that are designed to give optimal shifting to todays internally routed cables for both MTB's and road bikes, Outer cable casing is available in a variety of the latest colours including fluorescent together with a full range of Disc Pads, Aerostream Disc Pads, E-Bike Specific Disc Pads, Rim Blocks, Hydraulic Parts and the unique Cable Pricker.

More Information:


Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine builds backpacks, travel bags, accessories, outerwear and clothing for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel.

FLI Distribution

KTM Bike Industries have been producing bikes since 1964. Using the best components, quality frames and hand building all bikes in Austria it's easy to see why this brand is in demand worldwide.

KTM manufacture a wide range of bikes that you would expect from any large bike manufacturer including:
- Road Bikes
- Mountain Bikes
- City Bikes
- Kids Bikes
- eBikes / eMTBS
- Life Style Bikes

KTM are devoted to creating bikes that are competitive on price without compromising quality. With new models like the Macina Chacana, Revelator Alto and Prowler in 2019, 2020 is set to be another fantastic season.

Puky bikes are made in Germany and are Germany's biggest bike brand. Launching in the UK in 2018, Puky may be a new brand to the UK but 2019 Puky marks their 70th Birthday!

Puky products have been loyal companions to children through the decades, and although time has passed by and our innovations have progressed, our Pukys values and quality have not.

- We believe that every child and every adolescent find enjoyment and fun in exercise. For this reason we get up every morning and develop with great passion the right bicycles for them!
- We are convinced that sustainability always pays off. For this reason, our bicycles represent a statement against the throwaway mentality. Our products will last for several generations of children; we guarantee this with their longevity and a 10 year spare part supply.
- We know that business success and a high degree of social responsibility do not have to be mutually exclusive. That's why we continue to produce in Germany and almost every Puky bike has been assembled for more thatn 40 years by a person with a disability.
Therefore, when purchasing a Puky bike you too are helping towards, equality, sustainability and making a child smile :-)

Contact for more information: or Tel: 01484 535544

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Fox Head

Fox Racing is the global leader in motocross and mountain biking gear and apparel. We outfit the world's best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit.

Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy.

During the series, Team Moto-X Fox riders wore bright red, yellow and orange gear. The Fox gear became an instant hit with the fans. This became the catalyst that would ignite the brand and change the face of motocross apparel forever. In the ensuing years - and over 40 National Motocross and Supercross Championships later - Fox Racing grew to become the global stalwart they are today in motocross.

Although we expanded our activities and products into mountain bike, the idea of elevating athletic performance through progressive innovation is still what drives us. From moto gear to apparel and outerwear, everything we make is developed with the rider in mind. No matter the terrain, the condition or the environment, Fox designs and engineers gear and apparel with the goal of making every ride a great one.

Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximize the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style.

G Form

G-Form was founded by avid athletes that shared in a common vision of using advanced polymer technology to revolutionize impact protection and vibration dampening for competition. The founding team included expertise in a wide variety of sports, but perhaps more importantly expertise in polymer chemistry, 3d design, photography, mold making, entrepreneurship, innovation and out-of-the-box thinking.


Gloworm Performance Products was founded by mountain bike and outdoor enthusiasts Bruce Davey and Vaggelis Monogyios. The Kiwi born company was formed in 2010 with the sole aim to develop a series of high quality, high performance LED lighting systems that are affordable for the everyday user. Gloworm has since grown from a small New Zealand business into a brand with global distribution.

A recent series of outstanding reviews (Pinkbike, Redbull, MBUK, IMB Mag) has given Gloworm some great momentum as we approach another UK winter. Gloworm Lights are built tough and ready for anything!

Gone Biking Mad

Here at Gone Biking Mad we look out for innovate products that are so fresh it's as if they have been just been picked. We know what dealers require and what customers have been craving for and we have the brands that are truly innovative.

If you have a bike hire outfit or a trail centre you simply must visit our stand, you need TowWhee's and Nox Sox in your shop, come over and we will give you all the time you need to run through products with you.

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Greenover Ltd is a leading Action Sports Importer and Distributor in the UK and Europe offering premium brands such as Rocky Mountain Bikes, Thompson Bikes and Joystick Bicycle Components.Founded in 2010 this family business represents some of the Worlds best Action Sport brands, covering a wide variety of sports but mainly specialising in the mountain and road bike market and as well as covering scooter and skate disciplines.This year Greenover Sports will be providing the Rocky Mountain Demo stand where you can test the very latest from this reputable Canadian brand.Born in Vancouver in 1981, Rocky Mountain has consistently delivered high end aspirational mountain bikes to the industry and at this years Bike place you can experience first hand the award winning Altitude Powerplay that Bike Radar quoted was "the best emtb we've ridden!", the Instinct Powerplay, Thunderbolt BC and many more!For

Further information please contact or call +44 (0)1803 558885 (mon-fri 9am-5pm)



Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.

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ION is a brand run by passionate people, whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world. Since 2013 we are taking the same approach to the slopes - because our second, big love has always been mountain biking.

In the end, we just love to shred. No matter what kind of board or bike we ride. This mindset is reflected in our brand philosophy: ION is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.

...and to be honest, we just create bike stuff to spend our work time riding.

Jungle Products
Tel:01423 780 088

Jungle Products is the UK and Ireland's leading distributor of high performance mountain bike goods. We represent the leaders in each field, from full suspension and hardtail bikes and frames down to high technology lab developed lubrication.

We are committed to fully support the country's IBD network.

Mons Royale

Mons Royale creates versatile merino clothing with performance and style that action and outdoor lifestylers love to wear, every day.

Since 2009 our mission has been to design garments that can be worn from the mountain to the city streets, from the bike tracks to the yoga mat, to enable people to do more with less. Mons Royale lets people segue from one activity to whatever is happening next, without a change of clothing.

We do this with merino wool because it is simply superior to anything else on the market. It is soft, warm, regulates your temperature, and doesn't stink.

From our home town of Lake Wanaka, New Zealand we've built a global fan base of people who know that merino can look as good on the street as it works on the hill.

Stocked in over 400 retail stores around the world, Mons Royale is worn by some of the World's best action sports athletes, including the New Zealand Olympic Team.


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Rocky Mountain


Ultra Sport Europe
Tel: 01332 813 150

Serving independent retailers for over 40 years we pride ourselves on great customer service, great products and making sure that business is enjoyable. Focussing on great products with a proven track record and working hard to give retailers the best opportunity to maximise profit.

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X-BIONIC & X-SOCKS from X-Technology Swiss Research & Development AG

Without ideas there is nothing!

X-Technology Swiss Research & Development AG is a Swiss think tank with strong house brands and market-leading clients in various industries. The company was founded in 1997 in Wollerau, Switzerland, by chief thinker and developer Professor Bodo W. Lambertz.

For over 10 years under his leadership, a team of over 20 designers, graphic designers, communications and software experts has developed ideas for visionary concepts to create profitable products for the aviation, automotive, interior and functional textile industries such as X-BIONIC® and X-SOCKS®.

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Velo Distribution

IRC Tire
Since 1926 in Japan IRC has been making fine tyres. There is a full range of bicycle tyre for retailers to see, the finest tubeless tyres on the market, tubed road tyres (using the same magic compounds as found on the road tubeless models), tubeless CX tyres, MTB tyres, E-MTB tyres, commutor tyres and wheelchair tyres. Call in at the stand to find out more. We will be happy to discuss what your shop needs to help drive the demand.

Rock n Roll
Rock n Rool chainlubes are made in the USA and are the cleanest chainlubes on the market. This means your customers chains will last longer and they will thank you for it. The chain lubes not like other lubricants, what sets them apart little sticks to the chain when in use. There are 4 lubes (dry and wet) and 4 greases and couple of other neat products. Excellent margins available for stockists.

MaXalami tubeless rapir
A German brand new to the U.K which supply very handy tubeless tyre repair kits in pocket sized tubes or in bigger packs containing two different sizes of worms. MaXalami multi tools are also available. Excellent margins. Call into the stand to find out more.

Carbon Ti
An Italain component manufacurer who also make components for high tech applications from nuclear to marine. Carbon Ti parts are engineering excellence. Come along to find out more about the range which covers bolts to steerer tube expander to thru axles and hubs/wheels.

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Velotech Services LTD was established in 2003 by MD Robin Corder from a cycle coaching business that progressed to distribution by selling the original ROTOR crankset.

We used a simple model of direct sales in the early days of online retailing. Using proportional marketing to establish brands and protect retail prices. Velotech helped establish SPIUK and ROTOR into the UK. Velotech currently supply popular bespoke products From Absolute Black Oval rings, Ceepo Triathlon Bikes and Speedfil Hydration systems, With B2B and fully stocked warehouse, we also provide a technical workshop for cranks, rings, bike builds and power solutions.

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