The Bike Place @ Silverstone

14th - 16th Jan 2018
View Map & Details

33 days 'til showtime

2018 Exhibitors

We're currently booking exhibitors - a full list will appear as they are confirmed - if you wish to book a place on our show floor for your brand please contact us at :


Come by and Take the BUTT SHIELD CHALLENGE!

The 2toms Team will be doing demo's for the ultimate evolution in saddle sore prevention and anti stink products.
See the remarkable difference between 2toms BUTT SHIELD and normal chamois creams.
Bring along your shoes,backpacks,cycle helmets etc to find out how stink free Spray neutralizes the stink away.
Check out all the latest 2TOMS products at

Tel: 01827 331099

2x2 Worldwide are based in Warwickshire, UK and provide premium product, the highest quality support and 30 years+ cycle trade experience.

Most recently 2x2 Worldwide have become the exclusive UK distributors for the REID range of product, the fastest growing Australian bike brand.

We also distribute exclusively in the UK;
BICKERTON folding bikes
ROUX bicycles - Road, Touring, Cross and Commute products full of innovative design features
MONTAGUE USA - folding bikes with performance and portability, as used by the US Marines
SHOGUN Mtb, Jump and BMX based bikes

And of course, 2x2 Worldwide are the design & distribution team behind the Land Rover range of bicycles which we design from the ground up, and then distribute within the UK and worldwide.

  • roux
  • montague
  • landrover
  • bickerton
  • reid

Aire Velo Bearings

Aire Velo Bearings is one of the largest UK distributors of every type of bicycle bearing; we have been in the bearing industry for over 30 years and have been selling bike specific bearings for over 6 years now through our various online presences & over our trade counter in Leeds. We hold a huge stock of Headset, Hub/Wheel, Bottom Bracket and Suspension swing arm (max complement) bearings for all types of bikes in steel, stainless steel, hybrid ceramic and max complement.

To complement our bearings we have recently become a distributor for Biomaxa lubricants based in New Zealand: "We are committed to delivering exceptional cycling performance and protecting the environment. All our products are made from Lanolin, a renewable resource and 100% biodegradable. Biomaxa is committed to sustainability and cycling innovation. It's performance by nature. Our product range consists of chain lube & general purpose grease. All our products have been extensively tested and proven in road cycling, mountain biking, cyclocross and BMX".

We continue to add new products to the range as the cycling industry is always moving and we are always improving our knowledge through offering bearing kits which are specific to frames, hubs and bottom brackets from various brands.


Black Lion Bikes

Black Lion Bikes is a highly experienced importer of top quality European-made electric bicycles.

Serving the UK trade with the knowledge that comes from having supplied the UK trade with 1000s of ebikes from both within the European Union and from Switzerland for the past decade. Our aim is simple: to bring to UK independent bike dealers the finest made eBikes in the world. With a quick turn around and a professional level of service. All at a great price to the end-user while allowing for a healthy trade profit margin.

Our professional Sales Team can support retailers with guidance on the most popular selling lines, best marketing approach and correct pricing structure. All to facilitate the experience of the ebike retailer as being successful, pleasurable and profitable.

The brands we work with include: Gepida, Victoria, Conway, I:SY, Flyer


The Laserlight is the world's first laser bike light: a front LED light combined with a laser that projects a bike symbol 6 metres ahead. It gives cyclists a larger footprint on the road, alerting other vehicles and pedestrians of their approach. This innovative bike light dramatically reduces blind spots helping cyclists to be seen when otherwise invisible.

The Laserlamp combines the best features of the original Laserlight Technology into a product suitable for dynamo, ebike and pedelec. It will be available for both retail and OEM in 2018. The Blaze range also includes the Front and Rear Burner offering outstanding visibility by way of 60h runtime plus 180 lumens / 100 lumens respectively, spread across 24 individual LEDs to be seen from every angle.

In Autumn 2017, Blaze's lighting technology was incorporated into London's Santander Cycles bike share scheme, bringing together the most advanced lighting system with a future-proof smart data platform. To benefit from the strong uplift, Blaze are seeking new IBD and OEM partnerships as well as sales agents excited by this new category in bicycle lighting.


Burgtec is the MTB brand of the IBDs. We've been making the finest components and selling them to best independents for a number of years now.

Born from the passion of racing and riding our parts have developed cult status with riders who know what their talking about.

Used and supported by the Worlds best. Burgtec is a brand who looks after its loyal customer base of shops.

Cambrian Tyres

The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our BlackChili compound, handmade in Germany and applied to tyres such as GP4000 S II, Gatorskin and Der Kaiser & Der Baron Projekt.

Our PureGrip range offers superb technical performance at competitive prices.

Ridden by some of the world's best cyclists across all disciplines including Tour de France winner Chris Froome, Manon Carpenter, Sam Pilgrim, Danny MacAskill, Alistair & Jonny Brownlee, Nairo Quintana, Alex Dowsett, Andre Greipel & Rohan Denis.

  • continental
  • edco
  • storck

Cooke Components

Cooke Components Ltd - Distributing quality brands with unique products and leading margins. We keep flexibility at the core of our operations & work with the whole market spectrum from mobile mechanics to national retailers.

Our band portfolio includes:
VEL Accessories - High quality product with leading margins!
Joes No Flats Sealants - Full range of tubeless sealants and systems.
Supacaz Tapes, Grips & Cages - As Used by Peter Sagan, Mark Cavendish, Marcel Kittel
Veltec Wheels - German quality with key price points.
Ride-Air Tubeless Inflation - Portable tubeless tyre seating made easy!
SunRace Cassettes/Chains - Affordable quality with wide ratios and 12 speed available.

  • elvedes
  • joes
  • rideair
  • supacaz
  • vel
  • veltec
  • vredestein

Cycling Industry news

Cycling Industry News


Trade-facing published CyclingIndustry.News will be present at the show, giving dealers an outlet to share their news and opinions on the cycling trade at present. Furthermore, the team will be signing up new stores for the now bi-monthly Trade Journal, which is shipped free of charge to UK businesses and read by the UK's buyers and bosses up and down the country.

Have a jobs vacancy to fill? CI.N can help you recruit the trade's top talent, so be sure to stop by for a chat on your way through.

DHW Agencies
Tel: 01704 840 992

Who we are?

DHW Agencies Ltd Established 2001

UK distributors for Kuota Bikes, Spinergy Wheels, GSG Custom team Clothing, and Ibike Power Meters.

What do we do?

Kuota Bikes

We deal with over 60 retailers' nationwide offering the service of Custom build Italian Kuota bikes, in

Partnership with brands such as Shimano, Sram, Mavic, Deda and Spinergy.

Once the retailer has established the budget, size and intended use from the customer, we offer multiple choice of bike builds tailor fitted according to their requirements, All of which we aim to dispatch within 24hrs from point of order.

We offer customer choice of not only 6 groupsets, 6 wheelsets, and allow the retailer to customize the bike in fine detail such as gear ratio, crank arm length, bar and stem length, saddle type, even bar tape colour.

Our level of customization is that vast, it means that we hardly ever build 2 identical bikes!

GSG Custom Team Clothing

We also supply Custom team clothing from leading Italian company GSG. We have a dedicated team of kit designers that will work with you to create your own kit, starting with a blank canvass or even a remake of an old classic design. All GSG clothing is hand made in Northern Italy from ethnically sourced materials. GSG has been a long supplier of team kit for World and Olympic champions for both Male and Female athletes even as recent as the Rio 2018 Olympics

Ibike Power meters

Since the introduction of training to power, Power meters have become a valuable asset to any racing cyclist who wants their training to be precise and effective.

DHW agencies have been suppliers of IBike power meters now for over 3 years, and have seen sales steadily grow.

We now distribute Both Newton+ and the new Powerpod to retailers all over the UK.

The latest offering "PowerPod" a product designed to bring affordable power meters to the masses.

Being Garmin compatible, PowerPod gives you all the features of a normal power meter, but also allowing you to easily swop from bike to bike in minutes, and being accurate to within 2% of other power meters costing treble the price.

Ibike products have been used and tested by teams Professional cycling teams such Saxo Bank and Team Columbia.

  • gsg
  • ibike
  • kuota
  • spinergy

Elvedes Bicycle Braking Systems

Exposure and Ultimate Use

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine). Bury, nestled in the heart of the South Downs National Park is the backdrop for this and we pride ourselves on production here.

From the company's initial offering of the suspension seatpost, USE has had huge success in the cycling industry. Producing components that contributed to winning Olympic gold, King of the Mountains at the Tour De France and dominating the high-end lighting market in the UK and across the world, USE endeavours to push boundaries and raise standards in sport.

Recent progression into the marine market has led to further advances is research and development of lighting and now is quickly becoming known as the leading light manufacturer on and off land.

USE is committed to supporting athletes and events across the world for the benefit of sport. Sponsoring the elite of the sailing world for product testing in the harshest of environments as well as the athletes representing Great Britain in cycling and adventure racing USE is proud to be a part of UK sport.

  • exposure


We're shaking things up by getting more people on their bikes, the concept is simple, the rewards are remarkable and there are benefits for all involved. Free2Cycle provides a health, wellbeing and environmental improvement offering that's all about innovation, simplicity and effectiveness.

Free2Cycle will:
• Drive a step change in the UK cycling market;
• Get more people using a bike on a regular basis;
• Remove the traditional price barrier, it isn't about £'s it's about the mileage pledge;
• Solely distribute bikes through authorised local retailers of our suppliers

Bikes available from Free2Cycle range from £360 to £2,750. A value of up to £1,750 can be funded by pedal power alone, with the option for the cyclist to upgrade the value of their bike to with a maximum input of #1000. As an example, a mileage pledge to cycle 70 miles per week it would earn a cyclist a bike to value of £1,250 funded by their pedal power alone, all they have to do is ride it and it pays for itself!

Sponsoring organisations only pay for results, funding cyclists at 20p (+VAT) per mile and receive a carbon savings report quantifying the positive impact their organisation is having on the environment.

Cyclists use their bike and it pays for itself, not only that but when they use their bike to commute and they earn meaningful rewards too.

Signing up and working with Free2Cycle is a simple online process with minimal administration. Take a look at our webpage or get in touch with us on to find out more.


Fibrax was established in 1902, manufacturing the brake pads of the era, we quickly got a reputation for quality, so much so the likes of Triumph, BSA used our parts exclusively for many years. Fast forward over 100 years and Fibrax produces parts for many automotive, military & leisure applications whilst staying true to its roots by continuing to manufacture cycling components in the UK.

Now with a significantly larger portfolio Fibrax continues to support workshops.
View Our Product Range

Fox Head

Fox Racing is the global leader in motocross and mountain biking gear and apparel. We outfit the world's best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit.

Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy.

During the series, Team Moto-X Fox riders wore bright red, yellow and orange gear. The Fox gear became an instant hit with the fans. This became the catalyst that would ignite the brand and change the face of motocross apparel forever. In the ensuing years - and over 40 National Motocross and Supercross Championships later - Fox Racing grew to become the global stalwart they are today in motocross.

Although we expanded our activities and products into mountain bike, the idea of elevating athletic performance through progressive innovation is still what drives us. From moto gear to apparel and outerwear, everything we make is developed with the rider in mind. No matter the terrain, the condition or the environment, Fox designs and engineers gear and apparel with the goal of making every ride a great one.

Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximize the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style.

Frog Bikes

Frog Bikes is a British company dedicated to making cycling fun for children. In 2013, we set about re-designing kids' bikes, creating a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight. Our bikes are now also much easier to pedal due to a unique crank design from the renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame). The new design reduces the Q-factor (the space between the pedals), allowing children to push more directly down when cycling, so converting more of their energy into motion. Since summer 2016, we have been assembling bikes in UK, in our own factory in south Wales. This is an exciting development for Frog, and one which will help us be more responsive to the market, reduce our environmental footprint, and create jobs in the local economy. We sell bikes through independent bike stores in UK, Europe, North America and many more countries worldwide.


"The Squeal Free Bicycle Brake Pad Specialist"

Gigapower will be returning to exhibit at The Bike Place 2018 with their unique Ceramic Fibre Disc Pads and Rim Blocks.

Why are they unique?

The Semi-Flexible Ceramic Fibre Compound contains more than 40 different ingredients along with the ceramic fibre to make them superior to other brake pads and blocks in every way. Independent tests have proven their pads to be safer, quieter, less abrasive and longer lasting with greater stopping power than other leading brands.

If you have customers who have squeaky brakes or just want to improve their braking experience on their bikes visit the Gigapower stand and they might have some samples for you to try for yourself. Samples will be subject to availability.


Dan Maker, owner of Greenover Sports and UK distributor for Rocky Mountain, Thompson bikes and Ace of Play balance bikes commented: "It's great to be back at Bike Place, we have bunch of things to shout about this year from these brands Rocky, Thompson and our new brand Ace of Play.

Not only are we bringing the eagerly anticipated Slayer and the notorious 27+ Pipeline to the show, we'll also be launching our new Rocky Mountain 'build kit' format. All frames will be coming shod with Fox Factory and to that you can choose your group set and then pick between alloy or carbon wheel set up so that you can get into the best handling platform at a price you can afford.

We will also be introducing Thompson Bikes, the infamous Belgian road bike brand. What we like about Thompson is the quality, heritage and proven results with wins such as the Tour De Flanders and Tour De Belgium but if we're really honest it's the exclusive custom builder and paint job that we love (be warned many an hour can be lost working through the millions of colour options available!) and all at no extra cost. So as well as building your own bike and spec from the ground up, you get to choose your own colours...and there's a lot to choose from!

Bike Place will also be our debut for introducing our new brand Ace of Play with our range of balance bikes for children. With key features such as being one of the lightest balance bikes on the market Ace of Play bikes will have kids riding in no time and on the slippery path heading straight for a Rocky or Thompson! ...well that's the plan!"


Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.

  • ams
  • joystick
  • ninjaz
  • rubbers
  • sensus

Gone Biking Mad

Gone Biking Mad import and distribute a growing portfolio of clever and practical accessories from the USA. Most notably, Miles Wide Industries which encapsulates the Sticky Pod range, Fork Cork and Wet Seal. GBM also import The Weatherneck System and Bikase range of on-bike storage solutions.

A new side of Gone Biking Mad is the recent launch of the Nox Sox brand. A soon-to-expand range of protective products to keep your bike and car free from scratches caused during travel and storage. The debut product being Nox Sox Pedal Covers that clip around pedals to ensure sharp pins don't cause havoc in the back of your car. Nox Sox are proud to make these available with strong margins and shop-logo customisation.

  • noxsox


ION is a brand run by passionate people, whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world. Since 2013 we are taking the same approach to the slopes - because our second, big love has always been mountain biking.

In the end, we just love to shred. No matter what kind of board or bike we ride. This mindset is reflected in our brand philosophy: ION is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.

...and to be honest, we just create bike stuff to spend our work time riding.

Jungle Products
Tel:01423 780 088

Jungle Products is the UK and Ireland's leading distributor of high performance mountain bike goods. We represent the leaders in each field, from full suspension and hardtail bikes and frames down to high technology lab developed lubrication.

We are committed to fully support the country's IBD network.

Kali Protectives

Kali Protectives manufactures industry leading Composite Fusion(TM) head and body protection for today's rider.

Kali was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion(TM). What started as an engineering challenge to remove unnecessary impact G forces found in traditionally constructed helmets, quickly became the benchmark for helmet safety. Composite Fusion(TM) merges the helmet shell and foam, enabling us to use a thinner shell altogether.

A thinner helmet shell allows impact G forces to dissipate more effectively into the energy-absorbing foam, eliminating the double spike in G's inherent in other helmets. Composite Fusion(TM) also substantially reduces the size and weight of a helmet, which means less mass is attached to your head before a crash.

Come and join us to find out exactly what is CTE, How does our "MIPSkiller" LDL technology work and Carbon Nano Tubes in your helmet, Sounds Painful but In-molded multi-density EPS with acrylic self-healing foam Dissipates impact energy more efficiently in a smaller volume.

Kinetic Bike Bearings

Kinetic Bike Bearings goal has always been to supply the trade with quality bearings, broad range, quick and free delivery, easy-to-use B2B and the ability to earn a decent margin. Along with their own bearings, Kinetic can also offer bearings from other brands such as Enduro, FSA, Acros and consumables by KBB Cycle Spares. This has firmly cemented Kinetic's place as the largest ranging stockist of bicycle bearings for the UK Cycle Trade.

Products Include:
Wheel Bearings
Headset Bearings
Bottom Bracket Bearings
Frame Pivot Bearings
Workshop Boxes
Workshop Box Storage Unit
Frame Pivot Bearing Kits
Ball Bearings
Caged Bearings
Stainless Steel Fasteners
Bearing Tools
Tubeless Valves
Small Parts (such as ferrules, headset spacers, chain ring bolts and much more)

For 2018, Kinetic will have on display their new high quality frame bearing removal and installation tool along with many new additions to their useful consumables range.

  • acros
  • fsa
  • enduro
  • kbb

Visor Leaf

Visor Leaf manufacture and distribute our own brand of biodegradable tear offs.

The idea came about one day when us two guys behind Visor Leaf were out riding and we started thinking, what happens to all these tear offs we're using? That's when we decided something had to change and why we created 100% biodegradable tear offs. They break down at the same speed as a leaf, so now the only thing you'll leave behind is the competition.

Tel: 015396 24040

We are best known as the U.K. and Irish distributor for Ortlieb luggage, Bombtrack bicycles, Tubus racks and Julbo eyewear. However, our extensive portfolio also includes quality outdoor accessory brands making us a one stop shop for adventure cycling. Our aim is to provide 'equipment and expertise to venture further'.

  • bombtrack
  • hydrapak
  • julbo
  • tubus
  • ortleib

The Italian Quarter

We have hand picked a selection of relatively unknown Italian Cycling companies that produce some of the finest bikes and components on the market today - hidden jems! We have chosen to represent them exclusively as trade ambassadors in the United Kingdom and Republic of Ireland. If you're looking for a custom-built Italian frame or a new set of Italian Gravity wheels... you are in the right place.

Our Brands

  • elios
  • pmp
  • noxon
  • deaneasy
  • jemm


Although long standing Maxxis fans and cyclists will know the world-renowned tyre brand for its quality made mountain bike tyres, Maxxis caters for more than just the MTB riders.

We offer tyres to suit all types of cyclists, and we are continually innovating and releasing new tyres across all categories. So the team will be able to offer valuable advice no matter what you ride.

As well as answering your questions, Maxxis will be giving visitors the chance see its newly released tyres which will be on display at The Bike Place.

You will also be able to register your interest for becoming a Maxxis stockist, through our existing distribution network. As well as gaining the opportunity to get some Maxxis goodies (limited supply for each day).

MDI (Mike Dixon Imports LTD)

Mike Dixon Imports (MDI) has been involved in the cycle trade since the 1980's. Mike, the founder of the company, was a keen racing cyclist based in Belgium where he lived for several years and met his future wife. No doubt using the contacts he had made whilst racing, Mike, upon his return to the UK started importing and selling cycling brands from mainland Europe to eager British cyclists.

MDI are responsible for bringing some of the most famous brand names in cycling to the UK for the first time, including Colnago, Italmanubri (ITM) and Time Pedals.

In 2012, under the stewardship of Mike's son, MDI relocated 18 miles North from Ormskirk to new premises in Blackpool and a new team was brought in to move the company forward and ensure we could continue to supply the biggest brands in road cycling to shops around the country.

The current team at MDI have almost 100 years experience in the cycle trade and have enjoyed most disciplines and levels of cycling over the years from basic commuting to BMX racing, MTBing on the local trails, Sunday club runs and Road Racing.

Going into 2017 we will continue to supply IBD's and some of the big online stores with many of the top brands in road cycling including Campagnolo, Shimano, Deda Elementi, Continental, Michelin, Vittoria, and Vredestein. Mainland UK Customers can take advantage of the fact that orders received before 4pm are despatched the same day and will arrive with you the next working day.

  • deda
  • campagnolo
  • michelin
  • vittoria


At Nrg4 we like to think that our portfolio is based on the following:
• The most innovative, ultra-light products in the market
• Products used by UCI World Tour Teams and endorsed by world champions
• Good dealer margins and terms
• Credit terms available for dealers*
• Exclusive dealer incentives
• Dedicated creative support for specific dealer POS requirements
• Friendly and efficient customer service from our UK office

Stock as much or as little as you like, take advantage of free delivery or one of our many 'buy in' deals.. it's really easy to deal with us and even easier to sell our products. We have someone in your area who would be more than happy to show to you any of the above products and discuss your needs.

Call us on 0151 422 4915 or email us:

Orange Bikes
Tel: 01422 311113

We've been manufacturing bikes since 1988. Over the last 20 years we've produced some of the world's iconic full suspension bikes for some of the worlds iconic riders, straight out of our factory here in Halifax, West Yorkshire.

Oxford Products

Over the last 20 years OXFORD has assembled a range of 3,500 products to satisfy the demands of its dealer network, meaning that it's a one-stop-shop for many retailers. Oxford's core brand strengths are in locks, covers, luggage, helmets, lights and reflective cycle ware. To continue the evolution of the offer, Oxford are launching a premium range of products, supported by new packaging, point of sale and marketing. Oxford Products exclusively distribute ACROS, a high-end component brand from Germany producing wheels, hubs, pedals and many other products for both road and MTB.

Other performance brands in the portfolio include Flaer; the chain performance system used by Pro Tour Team Orica Scott and Taya, who produce one of the lightest drive chains on the market.

The company continues to expand and is looking for new dealers and brand stockists for the ranges and will be offering incentives for retailers over the course of the show.

  • oxford
  • taya
  • acros
  • flaer


Streamlined payments for the modern IBD

Paycycle allows IBDs to streamline their payments using our consolidated online system - reducing the time needed to check and pay invoices. The weekly statement rounds up invoices into one single payment, taken by Direct Debit. Everything is paid on time unless a payment is "Held" by the retailer.

For suppliers there is the benefit of just a 10 minute "batch process" report each week, regardless of how many retailers they deal with. Suppliers benefit from the certainty of knowing how much will be paid and when, 99.3% of payments are made on time by retailers using the system.
See for more details.



Gazeboshop, established back in 2005, is one of the largest and most respected suppliers of robust, high quality gazebos and instant shelters throughout the UK and Europe.

With four grades of frame strength, various sizes and a multitude of colours to choose from, we are sure to have an instant shelter to suit all budgets and needs.

We also offer custom printed gazebos and accessories - we can print any message from a simple web address to a full flood print, giving your shelter stunning visual impact whenever it is erected.

Our pop up gazebos are ideal for use at events and provide teams with a portable, protective workspace whilst doubling up as effective shelters for competitors, spectators and team equipment. Their 'pop up' design means they are quick and easy to set-up and can be collapsed down for ease of transportation.

For first class service and quality products at unbeatable prices contact Gazeboshop!


Polaris Bikewear have championed British driven design in cycle clothing and luggage for over 25 years from their base on the edge of the Peak District. Proud of their brand heritage they still believe in the values instilled by the Polaris Challenge, the original Mountain Bike Orienteering event. Polaris endorse the fact that riding your bike, whether on the road, trails, gravel or snow, should always be a chance to escape, explore and discover your surroundings. With this in mind all of their products are tested in the UK to meet the highest standards ensuring performance is a given whilst you enjoy your ride.

Born out of a passion for cycling, their heritage means they offer a wide selection of innovative and technical products to meet all your needs.

Whether it's for training or adventure, Polaris encourages you to #JustAddYourBike and share your personal cycling adventures

Reece Cycles
Tel: 0121 622 0180

We are a family run distribution company of bicycles, parts and accessories to the UK cycle trade. We import from world's finest manufacturers and have been supplying and supporting independent bicycle dealers since 1970s.

We house more than five thousands of lines of stock at our fifty five thousand square feet warehouse in Birmingham City Centre. We offer a wide range of products with competitive pricing from children's bikes to high end bikes and an extensive range of spares and accessories to meet all cyclist needs. Our brands includes Probike, Python, Bottecchia, SH+, Schwalbe, Duro, Alpha Plus, Weldtite, Clarks, Beto and many more.

We have dedicated and professional area account managers visiting and servicing our customers regionally. We also have friendly and knowledgeable sales team based in our Birmingham head office to support all our dealers' enquiries.

For further details please refer to our website or contact us today!

About Bottecchia
Ottavio Bottecchia was the first Italian to win the Tour De France in 1924. Today Bottecchia is a leading producer of elite bicycles.
More about Bottecchia

Product Reviews
Cycle Review: Bottecchia Duello
Road CC - Reparto Corse Duello
Velonews Review: T1 Tourmalet

New product launch
Bottecchia Red Lab+

  • alpha
  • probike
  • python
  • beto
  • clarks
  • duro
  • ergotec
  • htp
  • kmc
  • marwi
  • schwalbe
  • selleroyal
  • shplus
  • smart
  • sturmeyarcher
  • vpcomponents
  • weldtite
  • wellgo
  • wilkinsonwheels


Schwalbe manufacture high quality bicycle tyres and tubes at their joint venture facilities in Indonesia and Vietnam. Their products are distributed to retailers around the world through trusted wholesale partners, and in Europe Schwalbe is the market leader.

This year's show highlights include the multiple award winning MTB Addix compounds, new Tubeless CX tyres X-One Speed and G-One Bite, new Marathon GT Tour as well as a world first: For the first time ever a tread compound made entirely from renewable and recycled raw materials.

Scott Sports Group

Bergamont: At BERGAMONT high-tech is no end to itself but the basis for maximum riding pleasure. It is the ideas of our engineers, our in-house developments and core technologies which enable you to ride at your limits and push beyond them. It guarantees the best performance, safety and reliability.

Syncros: Our mission from the very beginning has been to design and build components that could withstand our own unforgiving, and often insane needs. Along the way, we've succeeded in defining a standard of strength, performance and durability that is now the benchmark for the entire hardcore Mountain Bike and Road Cycling world.

  • bergamont
  • syncros

Ultra Sport Europe
Tel: 01332 813 150

Serving independent retailers for over 40 years we pride ourselves on great customer service, great products and making sure that business is enjoyable. Focussing on great products with a proven track record and working hard to give retailers the best opportunity to maximise profit.

Bern Unlimited
For more than a decade Bern are, time and time again, proving to the the top choice for riders whether their terrain is the pavement or their goal is the podium.

Presenting 3 new advances in protective headgear at The Bike Place 2017. The expanded FL-1 Series, the Union and the Parker all combine safety features from MIPS Protection, Boa Technology and Portland Design Works. Coupled with Bern's own In-Mold and Zip Mold construction the range offers consumers a safer and more stylish ride.

Bern will be and exclusively distributed by Ultra Sport Europe Ltd will be showing three new advancements in protective headgear at The Bike Place Show in 2017.

Voted "Best Brand Value to Consumers" at last years Interbike, Bern now has more aggressive price points and new distribution tools to not only drive demand but will also assist retailers to meet that demand.

"It's rare for any manufacturer to meet high expectations of both consumers and retailers in a single product launch" commented Neil Thomas, UK Brand Manager "But the new lineup really will see us continue the growth of this iconic brand. With everything available from February 2017 we are anticipating that next year will be a big hit for Bern"

The Parker, £74.99 RRP, is Bern's latest women's helmet. Based around the best-selling Berkeley but bringing greater venting, a new Boa 360o retention system, and a sleek new look to an urban classic, it utilizes a premium Zip Mold construction with Bern's signature removable flip visor The Parker combines a low-profile design, outstanding safety, and a lightweight in a single sleek package. For added safety, the Parker accommodates the Quickmount Asteroid and Meteoroid rear lights, designed in conjunction with Portland Design Works.

The Union, £74.99 RRP, is designed for urban adventurers and has been inspired by Bern's best-selling Brentwood. Featuring 21 vents, a new Boa 360o retention system, and Bern's signature removable flip visor, it's built with Bern's proprietary Zip Mold construction helping to make the Union one of Bern's lowest profile helmets to date . At the same time the premium moisture-control liner keeps riders cool and sweat-free on long summer commutes. Like the Parker, the Union accommodates the Quickmount Asteroid and Meteoroid rear lights designed in conjunction with Portland Design Works for added safety.

Finally the FL-1 Series incorporating 3 lids; The FL-1 Trail, £69.99 RRP, the FL-1 XC Trail £119.99 RRP and the FL-1 Pave £109.99 RRP. This expanded menu offers riders some great safety and style options.

The FL-1 Trail is designed as an entry-level price point for riders who divide their time between the trail and the pavement. Retaining thee In-Mold construction of the XC, but utilising Bern's own dial retention system and a simplified visor design keeps the price point keen.

The FL-1 XC comes packed with feature after feature. Featherweight In-Mold construction, a premium Boa 360o retention system, a removable, purpose built hard visor and MIPS protection together with 18 air-hungry vents top off the package.

Finally, inspired by the original leather Tour de France helmets, Bern present the FL-1 Pave. This ultra lightweight and cutting edge helmet offers plenty of ventilation and still offers the Boa 360o retention system together with MIPS protection.

inspired by the original leather Tour de France helmets, offers plenty of ventilation, ultra-light weight, and cutting edge technical features, such as Boa® 360o retention system and optional MIPS(R) protection.

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  • boombotix
  • contour
  • ultrasport

VEE Tire Co.

VEE Tire Co. prides itself on offering affordable, innovative products that enable you to push the boundaries of your ride. With over thirty years in the industry, our engineering advantage has elevated the bicycle experience by providing you with a premium tyre you can trust is on the cutting edge. #VeeTireCo | #Takeyourselffurther

Velo Brands
Tel: 01404 891 208

VeloBrands is an importer and distributor of top quality cycling brands to the UK bicycle trade. At present our portfolio comprises of KASK Helmets, Juice Lubes High Quality Lubricants, Fluids & Cleaners, Chapeau! Performance Skincare and Clothing, Widget Components, ESI, Pendix, Pacenti, Speedsleev, Huck Norris and VeloToze.

  • chapeau
  • esi
  • hucknorris
  • juicelubes
  • kask
  • koo
  • pacenti
  • pendix
  • speedsleev
  • turbine
  • velotoze


Velotech Services LTD was established in 2003 by MD Robin Corder from a cycle coaching business that progressed to distribution by selling the original ROTOR crankset.

We used a simple model of direct sales in the early days of online retailing. Using proportional marketing to establish brands and protect retail prices. Velotech helped establish SPIUK and ROTOR into the UK. Velotech currently supply popular bespoke products From Absolute Black Oval rings, Ceepo Triathlon Bikes and Speedfil Hydration systems, With B2B and fully stocked warehouse, we also provide a technical workshop for cranks, rings, bike builds and power solutions.

  • absoluteblack
  • ceepo
  • rhplus
  • speedfil


The Wisper Brand
The Wisper ebike brand is synonymous with excellence in design, high quality build and componentry.

With over twelve years' experience in the electric bicycle industry, the team at Wisper Electric Bikes continues to push the boundaries using the very latest branded components and hassle-free, state of the art battery and drive technology.

Wisper's latest ebike range has something for everyone - especially those looking for unrivalled value for money. Whether you're looking for a bike to commute to work, ride around town, get fit and healthy or simply to enjoy the countryside, then Wisper has an electric bike for you.

Every ebike in the Wisper range comes with a ten-year frame warranty and two-year parts and battery warranty - providing you with complete peace of mind. In addition, our after sales team is recognised as one of the very best in the industry, providing fantastic levels of service and care for your bike.

Wisper has been at the forefront of development in the UK electric bike market over the last twelve years. We are a founding member of the British Electric Bicycle Association as well as being a prominent affiliate and sit on the ebike committee of the Bicycle Association of Great Britain.

At the BikePlace we will be showing our great city and Lesuire ebikes as well as our new great eMTB line up.

The range consists of the Wisper Wolf hard tail MTB in a choice Alloy or Carbon, and the Wisper Wildcat full suspension in either Alloy or carbon. Each bike will feature differing levels of equipment depending on the frame material chosen.

All four bikes have been carefully and painstakingly designed in house and equipped to offer supreme handling in the most difficult of conditions.

We have chosen the Shimano Steps MTB E8000 drive system because, unlike others, it has been designed specifically for mountain biking. Offering a superb, natural riding experience, taking tight corners and getting our bikes up and over obstacles is a breeze. The system gives you more support for powerful climbing and is lightweight for easy and accurate handling. It levels the field for riders of all skill levels and gives greater support for higher cadences whilst retaining a completely natural feel. Of all the systems on the market we unanimously agree that the Shimano E8000 is the best available. The only system good enough for the Wisper eMountain range. Prices are between £3,199 and £5,799 depending on the model and equipment levels.

Tel: 01908 374555

Wildoo is the UK's leading specialist supplier of custom branded cycling products. The comprehensive quality range of products including Team Clothing, Caps, Socks, Bottles, Musettes, PhonePac, RidePac etc can be supplied custom branded with low MOQs. For the 2018 season we will be adding even more new custom products including Protein Shakers, R-saver guards, expanded Musette & Sock programme & more backed up with a new & informative website.

Also available from Wildoo is the VeloPac aftermarket range of PhonePac, RidePac & Musettes. British made and available in stylish & unique designs the range offers independent dealers & cycle cafes a premium range of accessories for the cafe rider. For 2018 the website includes a B2B section to facilitate a quick seamless dealer stock replenishment process.

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  • velopac

2017 Exhibitors

To view this year's exhibitors click here