The Bike Place @ Silverstone

14th - 16th Jan 2018
View Map & Details

82 days 'til showtime

2018 Exhibitors

We're currently booking exhibitors - a full list will appear as they are confirmed - if you wish to book a place on our show floor for your brand please contact us at : info@thebikeplaceshow.co.uk

2x2

www.2x2worldwide.com
Tel: 01827 331099

2x2 Worldwide are based in Warwickshire, UK and provide premium product, the highest quality support and 30 years+ cycle trade experience.

Most recently 2x2 Worldwide have become the exclusive UK distributors for the REID range of product, the fastest growing Australian bike brand.

We also distribute exclusively in the UK;
BICKERTON folding bikes
ROUX bicycles - Road, Touring, Cross and Commute products full of innovative design features
MONTAGUE USA - folding bikes with performance and portability, as used by the US Marines
SHOGUN Mtb, Jump and BMX based bikes

And of course, 2x2 Worldwide are the design & distribution team behind the Land Rover range of bicycles which we design from the ground up, and then distribute within the UK and worldwide.

Biria

Continental Tyres

www.cambriantyres.co.uk

The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our BlackChili compound, handmade in Germany and applied to tyres such as GP4000 S II, Gatorskin and Der Kaiser & Der Baron Projekt.

Our PureGrip range offers superb technical performance at competitive prices.

Ridden by some of the world's best cyclists across all disciplines including Tour de France winner Chris Froome, Manon Carpenter, Sam Pilgrim, Danny MacAskill, Alistair & Jonny Brownlee, Nairo Quintana, Alex Dowsett, Andre Greipel & Rohan Denis.

Cooke Components

www.cookecomponents.co.uk

Cooke Components Ltd - Distributing quality brands with unique products and leading margins. We keep flexibility at the core of our operations & work with the whole market spectrum from mobile mechanics to national retailers.

Our band portfolio includes:
VEL Accessories - High quality product with leading margins!
Joes No Flats Sealants - Full range of tubeless sealants and systems.
Supacaz Tapes, Grips & Cages - As Used by Peter Sagan, Mark Cavendish, Marcel Kittel
Veltec Wheels - German quality with key price points.
Ride-Air Tubeless Inflation - Portable tubeless tyre seating made easy!
SunRace Cassettes/Chains - Affordable quality with wide ratios and 12 speed available.

Cyclescheme

www.cyclescheme.co.uk

Cyclescheme is the UK's number one provider of tax-free bikes for the Government's Cycle to Work initiative.

We are making our debut to The Bike Place in 2017 and will have members of the Retail Team on site for the duration of the show. As well as being on hand to answer any queries you may have related to the Cycle to Work scheme, we want to share our plans for 2017 and beyond.

We invite all dealers to come and take advantage of this great opportunity to ensure you are fully clued up on all things Cyclescheme, and are benefiting fully from the sales tools at your fingertips.

Cycling Industry news

DexShell

www.dexshell.co.uk

DexShell is a newcomer to the show and will be bringing their high performance range of water and weather proof socks, gloves and hats to Silverstone. About to embark on a considerable marketing and PR campaign to Britain's cyclists, the DexShell range is comfortable, affordable and stylish whilst keeping the weather at bay, whatever it does.

DHW Agencies

www.dhwagencies.com
Tel: 01704 840 992

Who we are?

DHW Agencies Ltd Established 2001

UK distributors for Kuota Bikes, Spinergy Wheels, GSG Custom team Clothing, and Ibike Power Meters.

What do we do?

Kuota Bikes

We deal with over 60 retailers' nationwide offering the service of Custom build Italian Kuota bikes, in

Partnership with brands such as Shimano, Sram, Mavic, Deda and Spinergy.

Once the retailer has established the budget, size and intended use from the customer, we offer multiple choice of bike builds tailor fitted according to their requirements, All of which we aim to dispatch within 24hrs from point of order.

We offer customer choice of not only 6 groupsets, 6 wheelsets, and allow the retailer to customize the bike in fine detail such as gear ratio, crank arm length, bar and stem length, saddle type, even bar tape colour.

Our level of customization is that vast, it means that we hardly ever build 2 identical bikes!

GSG Custom Team Clothing

We also supply Custom team clothing from leading Italian company GSG. We have a dedicated team of kit designers that will work with you to create your own kit, starting with a blank canvass or even a remake of an old classic design. All GSG clothing is hand made in Northern Italy from ethnically sourced materials. GSG has been a long supplier of team kit for World and Olympic champions for both Male and Female athletes even as recent as the Rio 2018 Olympics

Ibike Power meters

Since the introduction of training to power, Power meters have become a valuable asset to any racing cyclist who wants their training to be precise and effective.

DHW agencies have been suppliers of IBike power meters now for over 3 years, and have seen sales steadily grow.

We now distribute Both Newton+ and the new Powerpod to retailers all over the UK.

The latest offering "PowerPod" a product designed to bring affordable power meters to the masses.

Being Garmin compatible, PowerPod gives you all the features of a normal power meter, but also allowing you to easily swop from bike to bike in minutes, and being accurate to within 2% of other power meters costing treble the price.

Ibike products have been used and tested by teams Professional cycling teams such Saxo Bank and Team Columbia.

USE / Exposure Lights

www.ultimatesportsengineering.com

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine). Bury, nestled in the heart of the South Downs National Park is the backdrop for this and we pride ourselves on production here.

From the company's initial offering of the suspension seatpost, USE has had huge success in the cycling industry. Producing components that contributed to winning Olympic gold, King of the Mountains at the Tour De France and dominating the high-end lighting market in the UK and across the world, USE endeavours to push boundaries and raise standards in sport.

Recent progression into the marine market has led to further advances is research and development of lighting and now is quickly becoming known as the leading light manufacturer on and off land.

USE is committed to supporting athletes and events across the world for the benefit of sport. Sponsoring the elite of the sailing world for product testing in the harshest of environments as well as the athletes representing Great Britain in cycling and adventure racing USE is proud to be a part of UK sport.

Fibrax

www.fibrax.com

Fibrax was established in 1902, manufacturing the brake pads of the era, we quickly got a reputation for quality, so much so the likes of Triumph, BSA used our parts exclusively for many years. Fast forward over 100 years and Fibrax produces parts for many automotive, military & leisure applications whilst staying true to its roots by continuing to manufacture cycling components in the UK.

Now with a significantly larger portfolio Fibrax continues to support workshops.
View Our Product Range

Greenover

www.greenoversports.com

Dan Maker, owner of Greenover Sports and UK distributor for Rocky Mountain, Thompson bikes and Ace of Play balance bikes commented: "It's great to be back at Bike Place, we have bunch of things to shout about this year from these brands Rocky, Thompson and our new brand Ace of Play.

Not only are we bringing the eagerly anticipated Slayer and the notorious 27+ Pipeline to the show, we'll also be launching our new Rocky Mountain 'build kit' format. All frames will be coming shod with Fox Factory and to that you can choose your group set and then pick between alloy or carbon wheel set up so that you can get into the best handling platform at a price you can afford.

We will also be introducing Thompson Bikes, the infamous Belgian road bike brand. What we like about Thompson is the quality, heritage and proven results with wins such as the Tour De Flanders and Tour De Belgium but if we're really honest it's the exclusive custom builder and paint job that we love (be warned many an hour can be lost working through the millions of colour options available!) and all at no extra cost. So as well as building your own bike and spec from the ground up, you get to choose your own colours...and there's a lot to choose from!

Bike Place will also be our debut for introducing our new brand Ace of Play with our range of balance bikes for children. With key features such as being one of the lightest balance bikes on the market Ace of Play bikes will have kids riding in no time and on the slippery path heading straight for a Rocky or Thompson! ...well that's the plan!"

Haven Distribution

www.havendistribution.co.uk
Tel: 07827 797044

Haven Distribution, the distributor for Devinci Cycles and Loaded Precision Products in the UK.

Hookit

www.hookitproducts.co.uk

Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.

Gone Biking Mad

www.x.com

Gone Biking Mad import and distribute a growing portfolio of clever and practical accessories from the USA. Most notably, Miles Wide Industries which encapsulates the Sticky Pod range, Fork Cork and Wet Seal. GBM also import The Weatherneck System and Bikase range of on-bike storage solutions.

A new side of Gone Biking Mad is the recent launch of the Nox Sox brand. A soon-to-expand range of protective products to keep your bike and car free from scratches caused during travel and storage. The debut product being Nox Sox Pedal Covers that clip around pedals to ensure sharp pins don't cause havoc in the back of your car. Nox Sox are proud to make these available with strong margins and shop-logo customisation.

ION

www.ion-products.com

ION is a brand run by passionate people, whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world. Since 2013 we are taking the same approach to the slopes - because our second, big love has always been mountain biking.

In the end, we just love to shred. No matter what kind of board or bike we ride. This mindset is reflected in our brand philosophy: ION is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.

...and to be honest, we just create bike stuff to spend our work time riding.

Jungle Products

www.jungleproducts.co.uk
Tel:01423 780 088

Jungle Products is the UK and Ireland's leading distributor of high performance mountain bike goods. We represent the leaders in each field, from full suspension and hardtail bikes and frames down to high technology lab developed lubrication.

We are committed to fully support the country's IBD network.

Kali Protectives

kaliprotectives.com

Kali Protectives manufactures industry leading Composite Fusion(TM) head and body protection for today's rider.

Kali was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion(TM). What started as an engineering challenge to remove unnecessary impact G forces found in traditionally constructed helmets, quickly became the benchmark for helmet safety. Composite Fusion(TM) merges the helmet shell and foam, enabling us to use a thinner shell altogether.

A thinner helmet shell allows impact G forces to dissipate more effectively into the energy-absorbing foam, eliminating the double spike in G's inherent in other helmets. Composite Fusion(TM) also substantially reduces the size and weight of a helmet, which means less mass is attached to your head before a crash.

Lyon

lyon.co.uk
Tel: 015396 24040

We are best known as the U.K. and Irish distributor for Ortlieb luggage, Bombtrack bicycles, Tubus racks and Julbo eyewear. However, our extensive portfolio also includes quality outdoor accessory brands making us a one stop shop for adventure cycling. Our aim is to provide 'equipment and expertise to venture further'.

MDI (Mike Dixon Imports LTD)

mdib2b.co.uk

Mike Dixon Imports (MDI) has been involved in the cycle trade since the 1980's. Mike, the founder of the company, was a keen racing cyclist based in Belgium where he lived for several years and met his future wife. No doubt using the contacts he had made whilst racing, Mike, upon his return to the UK started importing and selling cycling brands from mainland Europe to eager British cyclists.

MDI are responsible for bringing some of the most famous brand names in cycling to the UK for the first time, including Colnago, Italmanubri (ITM) and Time Pedals.

In 2012, under the stewardship of Mike's son, MDI relocated 18 miles North from Ormskirk to new premises in Blackpool and a new team was brought in to move the company forward and ensure we could continue to supply the biggest brands in road cycling to shops around the country.

The current team at MDI have almost 100 years experience in the cycle trade and have enjoyed most disciplines and levels of cycling over the years from basic commuting to BMX racing, MTBing on the local trails, Sunday club runs and Road Racing.

Going into 2017 we will continue to supply IBD's and some of the big online stores with many of the top brands in road cycling including Campagnolo, Shimano, Deda Elementi, Continental, Michelin, Vittoria, and Vredestein. Mainland UK Customers can take advantage of the fact that orders received before 4pm are despatched the same day and will arrive with you the next working day.

Noxsox

NRG 4

www.nrg4cycling.co.uk

At Nrg4 we like to think that our portfolio is based on the following:
• The most innovative, ultra-light products in the market
• Products used by UCI World Tour Teams and endorsed by world champions
• Good dealer margins and terms
• Credit terms available for dealers*
• Exclusive dealer incentives
• Dedicated creative support for specific dealer POS requirements
• Friendly and efficient customer service from our UK office

Stock as much or as little as you like, take advantage of free delivery or one of our many 'buy in' deals.. it's really easy to deal with us and even easier to sell our products. We have someone in your area who would be more than happy to show to you any of the above products and discuss your needs.

Call us on 0151 422 4915 or email us: sales@nrg4cycling.co.uk

Orange Bikes

www.orangebikes.co.uk
Tel: 01422 311113

We've been manufacturing bikes since 1988. Over the last 20 years we've produced some of the world's iconic full suspension bikes for some of the worlds iconic riders, straight out of our factory here in Halifax, West Yorkshire.

Orbea

www.orbea.com

Orbea has become one of the UK and Ireland's fastest growing bike brands. It has achieved its phenomenal growth in recent years by offering the retailer a product line that is of the highest quality, at a price that is surprisingly competitive. Combined with its flexible supply process, its European production facilities, and its competitive retailer programmes - Orbea is fast becoming the brand that many IBD's are looking to for growth.

At The Bike Place Show, Orbea will be presenting its ranges in specialist bundles, with its MTB; Road; Kids; eBikes and Commuter offerings all being presented on their own mini-stands. Retailers will benefit from an uncluttered focused range by range overview of the product that is at the centre of Orbea's success.

Despite the brand being viewed as relatively new by many in the UK, Orbea has been continually in business for over 175 years, initially producing firearms, and converting to bicycles in the late 1920's. It has established itself as the largest brand in the Spanish market and figures prominently amongst the larger brands in France. Now Orbea has set its sights on developing its business in the UK & Ireland.

Orca Custom
Orbea acquired the Triathlon brand Orca in 2008, and as part of the evolution of the brand has launched Orca Custom, which builds on the excellent brand pedigree which has seen innumerable victories at the highest levels of Triathlon. Orca Custom offers retailers an opportunity to generate income from own-brand clothing sales and club/team wear, for both cycling and triathlon clubs. Orca Custom will be presenting their ranges at The Bike Place Show and will be on hand to discuss opportunities for its retail partners.

To make your appointment with our sales team, email: sdoyle@orbea.com alternatively, drop along to any of our stands at The Bike Place Show.

Oxford Products

www.oxfordproducts.com/

Established in 1973 and currently employing 115 staff from Oxfordshire HQ, OXFORD is a leading supplier of cycle parts and accessories.

Oxford innovates unique products using CAD and 3D printing technology and offers over 3,500 own-label products.

The company also distributes for key brands such as Schwalbe, Weldtite, Taya and FLAER.

PayCycle

www.pay-cycle.co.uk

PayCycle specialises in Direct Debit collections, our aim is to simplify, streamline and speed up payments.
We collect money in a single weekly payment from a large number of Retailers.
We pass the money on quickly to their Suppliers.
This provides cost, time and efficiency savings for both parties.
See www.pay-cycle.co.uk for more details.

Pinpoint

Pitbitz (Gazebo shop)

Polaris

www.polaris-bikewear.co.uk

Polaris Bikewear have championed British driven design in cycle clothing and luggage for over 25 years from their base on the edge of the Peak District. Proud of their brand heritage they still believe in the values instilled by the Polaris Challenge, the original Mountain Bike Orienteering event. Polaris endorse the fact that riding your bike, whether on the road, trails, gravel or snow, should always be a chance to escape, explore and discover your surroundings. With this in mind all of their products are tested in the UK to meet the highest standards ensuring performance is a given whilst you enjoy your ride.

Born out of a passion for cycling, their heritage means they offer a wide selection of innovative and technical products to meet all your needs.

Whether it's for training or adventure, Polaris encourages you to #JustAddYourBike and share your personal cycling adventures

Reece Cycles

wwww.reececycles.co.uk
Tel: 0121 622 0180

We are a family run distribution company of bicycles, parts and accessories to the UK cycle trade. We import from world's finest manufacturers and have been supplying and supporting independent bicycle dealers since 1970s.

We house more than five thousands of lines of stock at our fifty five thousand square feet warehouse in Birmingham City Centre. We offer a wide range of products with competitive pricing from children's bikes to high end bikes and an extensive range of spares and accessories to meet all cyclist needs. Our brands includes Probike, Python, Bottecchia, SH+, Schwalbe, Duro, Alpha Plus, Weldtite, Clarks, Beto and many more.

We have dedicated and professional area account managers visiting and servicing our customers regionally. We also have friendly and knowledgeable sales team based in our Birmingham head office to support all our dealers' enquiries.

For further details please refer to our website www.reececycles.co.uk or contact us today!



About Bottecchia
Ottavio Bottecchia was the first Italian to win the Tour De France in 1924. Today Bottecchia is a leading producer of elite bicycles.
More about Bottecchia

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Cycle Review: Bottecchia Duello
Road CC - Reparto Corse Duello
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New product launch
Bottecchia Red Lab+

Scott Sports Group

Bergamont: At BERGAMONT high-tech is no end to itself but the basis for maximum riding pleasure. It is the ideas of our engineers, our in-house developments and core technologies which enable you to ride at your limits and push beyond them. It guarantees the best performance, safety and reliability. www.bergamont.com

Syncros: Our mission from the very beginning has been to design and build components that could withstand our own unforgiving, and often insane needs. Along the way, we've succeeded in defining a standard of strength, performance and durability that is now the benchmark for the entire hardcore Mountain Bike and Road Cycling world. www.syncros.com

SUPERIOR bikes

superiorbikes.eu

The SUPERIOR bikes are developed and assembled in our own manufacturing centre in Kopivnice, Moravia. Our factory is located in an industrial area with a unique atmosphere associated with the history of the world-famous Czech automaker Tatra, whose cars are still manufactured here.

Robotic wheel-building and assembly lines, automated paint shop, development and testing centre for electric bikes, sophisticated quality control procedures - due to this and many other advanced technologies our Kopivnice factory is ranked as one of the most modern in Europe.

During the past 10 years, the production and assembly facility for SUPERIOR bikes was completely renovated and now produces about 160,000 bikes per year. This production capacity is ensured by more than 290 employees responsible for six assembly lines.

Kopivnice is ideal for us thanks to its position. It is located in the foothills of the Beskids, where we make the first test rides of our prototypes. The wild Beskydy landscape, whose highest peak is the 1,324-metre Lysa Hora, is criss-crossed by hundreds of kilometres of challenging trails that always test the reliability and durability of our products.

Ultra Sport Europe

www.ultrasporteu.com
Tel: 01332 813 150

Serving independent retailers for over 40 years we pride ourselves on great customer service, great products and making sure that business is enjoyable. Focussing on great products with a proven track record and working hard to give retailers the best opportunity to maximise profit.

Bern Unlimited
For more than a decade Bern are, time and time again, proving to the the top choice for riders whether their terrain is the pavement or their goal is the podium.

Presenting 3 new advances in protective headgear at The Bike Place 2017. The expanded FL-1 Series, the Union and the Parker all combine safety features from MIPS Protection, Boa Technology and Portland Design Works. Coupled with Bern's own In-Mold and Zip Mold construction the range offers consumers a safer and more stylish ride.

Bern will be and exclusively distributed by Ultra Sport Europe Ltd will be showing three new advancements in protective headgear at The Bike Place Show in 2017.

Voted "Best Brand Value to Consumers" at last years Interbike, Bern now has more aggressive price points and new distribution tools to not only drive demand but will also assist retailers to meet that demand.

"It's rare for any manufacturer to meet high expectations of both consumers and retailers in a single product launch" commented Neil Thomas, UK Brand Manager "But the new lineup really will see us continue the growth of this iconic brand. With everything available from February 2017 we are anticipating that next year will be a big hit for Bern"

The Parker, £74.99 RRP, is Bern's latest women's helmet. Based around the best-selling Berkeley but bringing greater venting, a new Boa 360o retention system, and a sleek new look to an urban classic, it utilizes a premium Zip Mold construction with Bern's signature removable flip visor The Parker combines a low-profile design, outstanding safety, and a lightweight in a single sleek package. For added safety, the Parker accommodates the Quickmount Asteroid and Meteoroid rear lights, designed in conjunction with Portland Design Works.

The Union, £74.99 RRP, is designed for urban adventurers and has been inspired by Bern's best-selling Brentwood. Featuring 21 vents, a new Boa 360o retention system, and Bern's signature removable flip visor, it's built with Bern's proprietary Zip Mold construction helping to make the Union one of Bern's lowest profile helmets to date . At the same time the premium moisture-control liner keeps riders cool and sweat-free on long summer commutes. Like the Parker, the Union accommodates the Quickmount Asteroid and Meteoroid rear lights designed in conjunction with Portland Design Works for added safety.

Finally the FL-1 Series incorporating 3 lids; The FL-1 Trail, £69.99 RRP, the FL-1 XC Trail £119.99 RRP and the FL-1 Pave £109.99 RRP. This expanded menu offers riders some great safety and style options.

The FL-1 Trail is designed as an entry-level price point for riders who divide their time between the trail and the pavement. Retaining thee In-Mold construction of the XC, but utilising Bern's own dial retention system and a simplified visor design keeps the price point keen.

The FL-1 XC comes packed with feature after feature. Featherweight In-Mold construction, a premium Boa 360o retention system, a removable, purpose built hard visor and MIPS protection together with 18 air-hungry vents top off the package.

Finally, inspired by the original leather Tour de France helmets, Bern present the FL-1 Pave. This ultra lightweight and cutting edge helmet offers plenty of ventilation and still offers the Boa 360o retention system together with MIPS protection.

inspired by the original leather Tour de France helmets, offers plenty of ventilation, ultra-light weight, and cutting edge technical features, such as Boa® 360o retention system and optional MIPS(R) protection.

Velo Brands

www.velobrands.co.uk
Tel: 01404 891 208

VeloBrands is an importer and distributor of top quality cycling brands to the UK bicycle trade. At present our portfolio comprises of KASK Helmets, Juice Lubes High Quality Lubricants, Fluids & Cleaners, Chapeau! Performance Skincare and Clothing, Widget Components, VeloToze, Knight Composites, Chimpanzee, Pendix, Huck Norris, Melon, PYC Chains, Formthotics, Speedsleev, Pacenti, ESI, Lauf forks.

Velotech

www.velotechservices.co.uk

Velotech Services LTD was established in 2003 by MD Robin Corder from a cycle coaching business that progressed to distribution by selling the original ROTOR crankset.

We used a simple model of direct sales in the early days of online retailing. Using proportional marketing to establish brands and protect retail prices. Velotech helped establish SPIUK and ROTOR into the UK. Velotech currently supply popular bespoke products From Absolute Black Oval rings, Ceepo Triathlon Bikes and Speedfil Hydration systems, With B2B and fully stocked warehouse, we also provide a technical workshop for cranks, rings, bike builds and power solutions.

Whisper bikes

Wildoo

www.wildoo.co.uk
Tel: 01908 374555

Wildoo is the UK's leading specialist supplier of custom branded cycling products. The comprehensive quality range of products including Team Clothing, Caps, Socks, Bottles, Musettes, PhonePac, RidePac etc can be supplied custom branded with low MOQs. For the 2018 season we will be adding even more new custom products including Protein Shakers, R-saver guards, expanded Musette & Sock programme & more backed up with a new & informative website.

Also available from Wildoo is the VeloPac aftermarket range of PhonePac, RidePac & Musettes. British made and available in stylish & unique designs the range offers independent dealers & cycle cafes a premium range of accessories for the cafe rider. For 2018 the velopac.cc website includes a B2B section to facilitate a quick seamless dealer stock replenishment process.

2017 Exhibitors

To view this year's exhibitors click here