The Bike Place @ Silverstone

Sunday 14th 9.30 - 5pm
Monday 15th 9.30 - 5.30pm
Tuesday 16th 9.30 - 4pm

View Map & Details

2017 Exhibitors


Come by and Take the BUTT SHIELD CHALLENGE!

The 2toms Team will be doing demo's for the ultimate evolution in saddle sore prevention and anti stink products.
See the remarkable difference between 2toms BUTT SHIELD and normal chamois creams.
Bring along your shoes,backpacks,cycle helmets etc to find out how stink free Spray neutralizes the stink away.
Check out all the latest 2TOMS products at

Tel: 01827 331099

2x2 Worldwide are based in Warwickshire, UK and provide premium product, the highest quality support and 30 years+ cycle trade experience.

Most recently 2x2 Worldwide have become the exclusive UK distributors for the REID range of product, the fastest growing Australian bike brand.

We also distribute exclusively in the UK;
BICKERTON folding bikes
ROUX bicycles - Road, Touring, Cross and Commute products full of innovative design features
MONTAGUE USA - folding bikes with performance and portability, as used by the US Marines
SHOGUN Mtb, Jump and BMX based bikes

And of course, 2x2 Worldwide are the design & distribution team behind the Land Rover range of bicycles which we design from the ground up, and then distribute within the UK and worldwide.

4iiii Innovation

At 4iiii Innovations we develop technologies that improve sports performance and make the athlete's world safer. Our products increase awareness and provide an uninterrupted and real-time flow of data needed to set a personal best or achieve a podium position. Our goal in everything we do is to eliminate distractions, increase focus and produce better results. We are engineers and innovators. We are also athletes designing better ways for other athletes to win.

We're driven by our 'Smarter. Faster. Safer.' mantra to offer products that re-think data delivery. Through innovative technologies we offer simple and immediate display of what you need to know to raise your game. In everything we do, our goal is to become a seamless and essential part of your training and to provide the winning edge when it comes to competing.

Axcess Electric Bikes

Axcess-electric-bikes was formed in 2010 and have been importing their own brand of electric bike in 2012.

Now in 2017 the company is launching the Axcess brand to a wider market due to the amazing growth of interest in electric bikes..

The company has always believed in high service level with a relatively select range of bikes available ex stock overnight. Stockists should be able to trade up on the bikes so they can provide the right bike for the customer's needs. The company has ensured that with a comprehensive stock of spares, every bike with an Axcess name can be repaired for years of service..

NEW for2017 The Axcess 2 Eriskay & Camargue electric bikes.
An attractive NEW crossbar and low step-through design created for Axcess Electric bikes combining the best of European styling with the opportunities offered by the latest battery technology and advances in electric bike components. 700C wheels and 40C tyres reduce the rolling resistance on this electric bike that is designed for long touring rides on roads and pathways..

Virtually every component, electrical and mechanical, of this bike has been upgraded. The modified battery style, constructed with Samsung Cells, has enabled it to be housed in the innovative down tube. This improves the balance of the bike and makes it similar dimensions and looks to standard bikes.

Aire Velo Bearings

We are the UK's largest stockist of headset bearings along with a huge range of related bike bearings for your wheels, hubs, bottom brackets, suspension swing arms, headsets and pedals.

AMPS Electric Bikes

AMPS Electric Bikes, the home and manufacturer of Wisper bikes worldwide and national distributor for Riese & Muller bikes in the UK. Wisper electric bicycles have been enjoyed in the UK for more than ten years, during that time they have earned the reputation of being one of the most reliable and well-built electric bikes on the market. Service and support is the cornerstone on which we build our business. In addition we are proud to be the sole UK distributor for Riese & Muller electric bikes. Hand built with care in Frankfurt Germany, Riese & Muller electric bikes are simply amongst the finest available.

B&W Bike Cases & Bags

B&W International is part of the BWH Koffer group which has established an enviable reputation as Germany's most innovative designer and manufacturer of specialist protective cases for the industrial sector. This expertise and experience has been skilfully used to develop a range of the most user-friendly, strong, secure and spacious bike cases on the market, with a range of top quality products to suit both professional and amateur cyclists.

This website is owned and managed by John Jordan Limited. We started in 1997 with mail order travel accessory catalogues, specialising in innovative products that go 'in', 'on' or 'around' a car. We now import and distribute many of the world's biggest brands in the car rack, roof rack, roof box and snow chains sectors, with brands including Atera, Autoform, AutoSock, B&W International, BUZZ RACK, Carbox, CRUZ, Fasty, KAMEI, Maggi, Spikes-Spider, Spire, and Walser. We are in most cases sole distributor for these brands within both the UK and the Republic of Ireland.

Bergamont Bikes


We are proud of our heritage, stand by our district and love our "Kiez". In St. Pauli opposites attract each other, here rebellion meets tradition, perfection contends with improvisation, individuality enriches the collective and logic faces lust. All this is reflected in our products: simply clear cut bikes.

At BERGAMONT high-tech is no end to itself but the basis for maximum riding pleasure. It is the ideas of our engineers, our in-house developments and core technologies which enable you to ride at your limits and push beyond them. It guarantees the best performance, safety and reliability.

BH Bikes

BH which stands for Beistegui Hermanos was formed in 1909 by two brothers, the Basque-Spanish cycle company, whose origins was in the manufacture of guns, but in 1919 concentrated on manufacturing lightweight, agile, inovative bicycles and e-bikes . It is still owned and managed by the same family, Some of the 2017 highlights in the conventional bikes include the new G7 Disc range, the EVO UtraLight and not forgetting the Split pivot system on the Lynx MTB range, as for the ebike range there are 4 different drive systems from BH,s own proprietary hub drive (EVO, AWD and Easy Go models), Bosch (Xenion models), Brose(Revo models) and Yamaha(rebel models) mid/ crank drive systems combined with BH,s own patented in frame battery technology as well as batteries from Bosch and Yamaha, at BH we are passionate about cycling.


Founded in 1885 by Edoardo Bianchi, Bianchi is an historical Italian brand and a performance bicycle company characterized by product driven technology and iconic Italian design.

Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world.

Bianchi offers to the market a complete range of models for Road, MTB, City-Trekking, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), along with all graphics and colour combinations.

With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and titanium, and now to the most advanced material: carbon.

Bikemonger TD

At Bikemonger Ltd we also supply the bicycle trade with quality products.

As a retailer and a distributor I know how hard it can be running a shop, so we are sympathetic and won't try selling you stock you don't need. We are a local bike shops, and fans of the local bike shops, and that follows through in everything we do.

Are you a frame builder and need Bushnell eccentric bottom brackets..? get in touch.

Detailed below you will find the brands we look after in the UK...


Biomaxa is a bicycle lubricants product company committed to delivering exceptional cycling performance and protecting the environment. All our products are made from Lanolin, a renewable resource and 100% biodegradable. Biomaxa is committed to sustainability and cycling innovation. It's performance by nature.

Our current product range consists of chain lube , general purpose grease and two variants of chamois cream . All products have been extensively tested and proven in road cycling, mountain biking, cyclocross and BMX.

Bob Elliot

We are distributors of high quality cycle accessory brands supplying shops all around the UK. We aim to provide the best possible service and support as well as excellent availability

Brightspark Global

A startup company who launched at Interbike 2016 in Las Vegas. Our first product "The Brightspark" is a unique bicycle light/indicator designed to make cyclists lives safer and reduce the injuries and deaths on our roads. We also strongly believe that The Brightspark will create a much better relationship between cyclists and other road users. Now cyclists can feel safer and car drivers can feel comfortable that they will see cyclists easily on our busy roads.

CDA Limited

As a modern family-run company and Europe's most environmentally friendly outdoor supplier, VAUDE takes its social and environmental responsibility very seriously. We breathe life into this maxim in all three of our business segments performance equipment designed for Mountain Sports, Bike Sports and Packs 'n Bags.

Bike range comprises performance apparel, bike specific rucksacks, commuting and cycle touring luggage and accessories. The waterproof welded seam panniers are made in Germany in our climate neutral HQ, and have been comprehensively re-engineered for 2016, they now represent the most sophisticated and innovative pannier design on the market. The bike rucksack collection now included the new Moab Pro with built in back protection and ultralight Uphill series which weighs in at only 375gms.

Chris Davies Photography and Eastwood Media &

Chris Davies is a photographer and film maker based in North Wales. Chris' passion for travel and adventure has taken him all over the world documenting trips in America, New Zealand and throughout Europe. Chris's work features in Adventure and Mountain Bike magazines and outdoor clothing and cycling brands. Chris has embraced drone technology and regularly flies, filming sports from wakeboarding to world rallying.

You can see his work at and and follow him @cmjdavies.

Continental Tyres

The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our BlackChili compound, handmade in Germany and applied to tyres such as GP4000 S II, Gatorskin and Der Kaiser & Der Baron Projekt.

Our PureGrip range offers superb technical performance at competitive prices.

Ridden by some of the world's best cyclists across all disciplines including Tour de France winner Chris Froome, Manon Carpenter, Sam Pilgrim, Danny MacAskill, Alistair & Jonny Brownlee, Nairo Quintana, Alex Dowsett, Andre Greipel & Rohan Denis.

Cooke Components

Cooke Components Ltd offers an innovative blend between a "trading company" and a traditional distribution model with flexibility at the core of our operations...

Founded in 2009 we started life as a trading company - importing and distributing major brand components from overstocks and assisting bicycle brands to clear down excess inventory efficiently. This element of the business is still growing today and our quality control & packing processes allow us to handle large volumes of stock whilst minimising re-packing and delivery errors for our customers.

In 2013 we introduced our house-brand VEL - Having reviewed distribution options for some time we concluded that the only option for long-term investment and stability was to create and manage our own brand. VEL gives us the ability to offer high quality accessories, with branding and packaging to match and most importantly market-leading margins derived from our direct distribution model.

2014 was a busy year at Cooke Components! We introduced our new B2B platform to dealers, making it faster and simpler for dealers to review our stock offering and place orders. We also agreed the distribution for Veltec Wheels, widening our regular offering.

2016 has seen continued growth and refinement of our operations. VEL has been a great success and we are expanding our distribution network into Europe and beyond! Supacaz joins our growing portfolio of complimentary brands with market topping quality on bar tapes.


Cyclescheme is the UK's number one provider of tax-free bikes for the Government's Cycle to Work initiative.

We are making our debut to The Bike Place in 2017 and will have members of the Retail Team on site for the duration of the show. As well as being on hand to answer any queries you may have related to the Cycle to Work scheme, we want to share our plans for 2017 and beyond.

We invite all dealers to come and take advantage of this great opportunity to ensure you are fully clued up on all things Cyclescheme, and are benefiting fully from the sales tools at your fingertips.


Craft of Sweden has a deserved reputation as the makers of some of the world's best cycling clothing. Many years of working closely in collaboration with some of cycling's most successful professional cycling teams & athletes, has resulted in a collection of technically advanced base layers, jerseys, shorts and accessories that can perform in all weather conditions and varying temperatures. Riders of all abilities can choose from Craft's test winning base layers, and then overlayer with selections from the Active, Performance or Elite collections.


Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories for over more than 30 years.

Founded in Hawaii in 1979, in 1986 DAKINE opened its North American office, manufacturing facility, and warehouse in Hood River, Oregon. Hood River is the outdoor recreation capital for North America. It is the centre for mainland windsurfing and kiteboarding and is also strategically positioned at the base of Mt. Hood, where world's top professional snowboarders and skiers gather in the summer. But it also offers world class mountain biking. True to its motto, Innovation through location, in the year 2000 DAKINE entered the bike industry with two ground breaking items, the Cross X glove and the Drafter Pack.

Nowadays, Dakine offers one of the most extensive ranges of gloves in the industry, completed with hydrations packs, protection pads and very technical apparel. To view the current line of DAKINE bike products log on to

Daniel Wildey

Millions of words and pictures are published everyday. Daniel Wildey's work stands out through it's authenticity and a palpable wish to inspire.
Whether mountain biking, ski touring, wild camping or ice climbing, Daniel's documentation of these experiences comes from a genuine passion. Adventure and travel editors around the world and marketing managers throughout the outdoor industries have recognised this, and Daniel's work has been used to inspire a diverse and global audience.


DexShell is a newcomer to the show and will be bringing their high performance range of water and weather proof socks, gloves and hats to Silverstone. About to embark on a considerable marketing and PR campaign to Britain's cyclists, the DexShell range is comfortable, affordable and stylish whilst keeping the weather at bay, whatever it does.

DHW Agencies
Tel: 01704 840 992

Who we are?

DHW Agencies Ltd Established 2001

UK distributors for Kuota Bikes, Spinergy Wheels, GSG Custom team Clothing, and Ibike Power Meters.

What do we do?

Kuota Bikes

We deal with over 60 retailers' nationwide offering the service of Custom build Italian Kuota bikes, in

Partnership with brands such as Shimano, Sram, Mavic, Deda and Spinergy.

Once the retailer has established the budget, size and intended use from the customer, we offer multiple choice of bike builds tailor fitted according to their requirements, All of which we aim to dispatch within 24hrs from point of order.

We offer customer choice of not only 6 groupsets, 6 wheelsets, and allow the retailer to customize the bike in fine detail such as gear ratio, crank arm length, bar and stem length, saddle type, even bar tape colour.

Our level of customization is that vast, it means that we hardly ever build 2 identical bikes!

GSG Custom Team Clothing

We also supply Custom team clothing from leading Italian company GSG. We have a dedicated team of kit designers that will work with you to create your own kit, starting with a blank canvass or even a remake of an old classic design. All GSG clothing is hand made in Northern Italy from ethnically sourced materials. GSG has been a long supplier of team kit for World and Olympic champions for both Male and Female athletes even as recent as the Rio 2016 Olympics

Ibike Power meters

Since the introduction of training to power, Power meters have become a valuable asset to any racing cyclist who wants their training to be precise and effective.

DHW agencies have been suppliers of IBike power meters now for over 3 years, and have seen sales steadily grow.

We now distribute Both Newton+ and the new Powerpod to retailers all over the UK.

The latest offering "PowerPod" a product designed to bring affordable power meters to the masses.

Being Garmin compatible, PowerPod gives you all the features of a normal power meter, but also allowing you to easily swop from bike to bike in minutes, and being accurate to within 2% of other power meters costing treble the price.

Ibike products have been used and tested by teams Professional cycling teams such Saxo Bank and Team Columbia.

Edco Wheels

Established in 1867 in Couvet, Switzerland - an area that would soon become world-renowned for precision machining, watch manufacturing, and microelectronics - Edouard Dubied & Co initially produced high-quality knitting machinery. In 1878 the company added lathes and milling machinery, which it sold worldwide until 1987.

Dubied began manufacturing high-quality automotive and bicycle components as early as 1902 under the name Edco, an acronym for Edouard Dubied & Co; the company started producing hubs and bottom brackets in 1930.

Edco has long been known for its innovation, including a patent in 1975 for a sealed bottom bracket assembly - considered standard equipment today.

By 1988 the company was focusing on bicycle components, though it continued to provide worldwide service for Dubied machinery and contract manufacturing for other industries. In 1993 the company released IGP, an integrated system with shift levers on the brake lever matched with hydraulic brake calipers.

2000 saw the release of the SuperG hub, a design that has since been copied many times over. Throughout the 1990s and early 2000s Edco designed, engineered, and manufactured bicycle components for a number of other brands.

In 2007, Dutch inventor and engineer Rob van Hoek acquired the company, renamed it Edco Engineering BV, and relocated the design, engineering, testing, and assembly operations to 's-Hertogenbosch, The Netherlands.

As hub components continued to be produced in Couvet, the focus changed to the expanding carbon wheel market. Innovations continued with the introduction of the Multisys freehub body, whose patented design allows for Shimano/SRAM or Campagnolo cassettes to be fitted without modifications.

In 2015 the company added its own carbon and composite manufacturing facility in China, where Edco weaves raw carbon fabric to exacting specifications, formulates and impregnates resins using state-of-the-art chemical technology, and moulds and finishes the final product. As well as wheels cassettes and pedals with a high level of innovation have been added to the line up.

Today, Edco's advantage lies in its ability to design, engineer, and manufacture its products through complete control of the entire process."

USE / Exposure Lights

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine). Bury, nestled in the heart of the South Downs National Park is the backdrop for this and we pride ourselves on production here.

From the company's initial offering of the suspension seatpost, USE has had huge success in the cycling industry. Producing components that contributed to winning Olympic gold, King of the Mountains at the Tour De France and dominating the high-end lighting market in the UK and across the world, USE endeavours to push boundaries and raise standards in sport.

Recent progression into the marine market has led to further advances is research and development of lighting and now is quickly becoming known as the leading light manufacturer on and off land.

USE is committed to supporting athletes and events across the world for the benefit of sport. Sponsoring the elite of the sailing world for product testing in the harshest of environments as well as the athletes representing Great Britain in cycling and adventure racing USE is proud to be a part of UK sport.


Founded in 1992 by 3 times World Cyclo Cross Champion Mike Kluge, Focus has grown into being one of the top Global brands.

Focus is exclusively distributed through an IBD channel in the UK, with emphasis on collect in store.

One purpose drives the creation of our performance bikes: your ultimate bike moment. Focus strives to deliver a German- Engineered Experience through the entire range.

The whole Focus family of product goes from Thought, Design and Testing, to Assembly in Germany.

Focus Engineers are leading the way in modern and innovative design and manufacturing. We have many exclusive designs and patents, which some are being requested by other manufactures.

These products can been seen at The Bike Place 2017.

On display will be
Multi award winning Izalco Max, the lightest mass produced Road frame
New segment leading, Paralane endurance and gravel bike

The new Jam trail bike using the new "Focus Optimized Linkage Design"
Multi winning/ podium Enduro Sam

E bikes
The Market leading E Bike range, with the exclusive Shimano Steps integrated battery technology, being used on Jam2 and Bold2.
Using the leading market motors from Impluse, Shimano and Bosch, throughout the extensive range.


Gazeboshop, established back in 2005, is one of the largest and most respected suppliers of robust, high quality gazebos and instant shelters throughout the UK and Europe.

With four grades of frame strength, various sizes and a multitude of colours to choose from, we are sure to have an instant shelter to suit all budgets and needs.

We also offer custom printed gazebos and accessories - we can print any message from a simple web address to a full flood print, giving your shelter stunning visual impact whenever it is erected.

Our pop up gazebos are ideal for use at events and provide teams with a portable, protective workspace whilst doubling up as effective shelters for competitors, spectators and team equipment. Their 'pop up' design means they are quick and easy to set-up and can be collapsed down for ease of transportation.

For first class service and quality products at unbeatable prices contact Gazeboshop!


Dan Maker, owner of Greenover Sports and UK distributor for Rocky Mountain, Thompson bikes and Ace of Play balance bikes commented: "It's great to be back at Bike Place, we have bunch of things to shout about this year from these brands Rocky, Thompson and our new brand Ace of Play.

Not only are we bringing the eagerly anticipated Slayer and the notorious 27+ Pipeline to the show, we'll also be launching our new Rocky Mountain 'build kit' format. All frames will be coming shod with Fox Factory and to that you can choose your group set and then pick between alloy or carbon wheel set up so that you can get into the best handling platform at a price you can afford.

We will also be introducing Thompson Bikes, the infamous Belgian road bike brand. What we like about Thompson is the quality, heritage and proven results with wins such as the Tour De Flanders and Tour De Belgium but if we're really honest it's the exclusive custom builder and paint job that we love (be warned many an hour can be lost working through the millions of colour options available!) and all at no extra cost. So as well as building your own bike and spec from the ground up, you get to choose your own colours...and there's a lot to choose from!

Bike Place will also be our debut for introducing our new brand Ace of Play with our range of balance bikes for children. With key features such as being one of the lightest balance bikes on the market Ace of Play bikes will have kids riding in no time and on the slippery path heading straight for a Rocky or Thompson! ...well that's the plan!"

Green Hornet Distribution

Hangman Cycling

Hangman Cycling is new brand with a fresh take on bicycle storage. Designed and manufactured in the UK by a team of cycling enthusiasts, Hangman aims to bring usability, security and style to bicycle and cycling accessory storage.

Devised and designed by cyclists working for a successful product manufacturer, the Hangman System1, System2 and System3 are our first folly in to bicycle products but far from our first success story. Hangman utilises state-of-the-art fibre optic laser cutting technology alongside improvements in polymer moulding techniques to meld high strength and security with aesthetics and usability.

The patented design comprising glass filled high-density nylon exterior over hardened steel jaws that open and close automatically with the hanging of your bike. TPE Rubber grips support your frame whilst protecting it. A keyed lock keeps your bike safe and adjustable stabiliser arms keep everything steady!

Any frame profile up to 70mm diameter supported, integrated hooks for hanging your jacket, helmet and other items, shelf accessories and USB charging station available for System2 and System3, all quick and simple to install and easy to use.

Haven Distribution
Tel: 07827 797044

Haven Distribution, the distributor for Devinci Cycles and Loaded Precision Products in the UK.


Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.


ION is a brand run by passionate people, whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world. Since 2013 we are taking the same approach to the slopes - because our second, big love has always been mountain biking.

In the end, we just love to shred. No matter what kind of board or bike we ride. This mindset is reflected in our brand philosophy: ION is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.

...and to be honest, we just create bike stuff to spend our work time riding.

Jungle Products
Tel:01423 780 088

Jungle Products is the UK and Ireland's leading distributor of high performance mountain bike goods. We represent the leaders in each field, from full suspension and hardtail bikes and frames down to high technology lab developed lubrication.

We are committed to fully support the country's IBD network.

KS LEV Integra
BOS Dizzy
Niner ROS 9
Niner RLT Steel
Juliana Furtado CC
Santa Cruz Hightower C S+
Wickens & Soderstrom

New Products at the show:
KS LEV Circuit - wireless Bluetooth dropper seatpost
KS LEV Si - new budget internally routed LEV dropper post
More tba

Ambassadors / team riders attending
Steve Peat

Just Riding Along

ust Riding Along import Industry Nine wheels and Bitex hubs, and supply to independent dealers.

Industry Nine are best known for their range of light, strong and durable multi-coloured wheels, 100% machined in-house in Asheville, North Carolina.

Bitex based in Taiwan produce some of the highest quality hubs available with stainless steel bearings and reliable 6-pawl freehubs.

We carry a wide range of spares and can provide a high level of service and backup.

Kali Protectives

Kali Protectives manufactures industry leading Composite Fusion(TM) head and body protection for today's rider.

Kali was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion(TM). What started as an engineering challenge to remove unnecessary impact G forces found in traditionally constructed helmets, quickly became the benchmark for helmet safety. Composite Fusion(TM) merges the helmet shell and foam, enabling us to use a thinner shell altogether.

A thinner helmet shell allows impact G forces to dissipate more effectively into the energy-absorbing foam, eliminating the double spike in G's inherent in other helmets. Composite Fusion(TM) also substantially reduces the size and weight of a helmet, which means less mass is attached to your head before a crash.


Kalkhoff, established in 1919 has been a leading comfort and trekking brand in Europe for over 95 years. With progressive bikes designed, manufactured and tested on-site, in Derby Cycle's vast facilities in Cloppenburg, Germany. Urban, Comfort and E-bikes are the back bone of the brand.

Kalkhoff is now globally the premium manufacture of E-Bikes.

From August 2016 Derby Cycle Werke begun direct distribution in the UK, through a network of IBD's. Inspiring bikes that are driving the next trends forwards by bringing innovative designs to market. Elegant E-Bike integration in our Integrale and Include range are truly inspirational, getting more people riding in style.

The new Durban family has a mechanical or E-bike for every commuter. Stylish and simplicity at a competitive prices.

Displaying the ever popular Agattu and Pro connect ranges, trekking and comfort E-bikes built around the award winning Impulse, Bosch and Shimano motors.

Kinetic Bike Bearings

The UK's number 1 supplier of bicycle specific bearings to the Bicycle Trade.

Kinetic Bike Bearings is a stockist and supplier of a wide range of premium quality bicycle specific bearings for wheels, bottom brackets, frames and headsets. As well as Kinetic's own Bike Bearings, Kinetic also supply a selection from other premium brands such as Enduro, FSA and Acros.

Having many years industry experience supplying independent bicycle shops, Kinetic's Management has successfully worked along side key Bicycle Dealers by listening to their requirements and developing workshop boxes to satisfy everyday bearing demands.

An extensive range which includes many hard-to-source bearings stocked. This along With a very low minimum order, free carriage, next day delivery, trade pricing with good margin opportunity and expert advice, Kinetic has become a key consumables supplier to much of the UK Cycle Trade.


Kross, Europe's largest cycle manufacturer are exhibiting at The Bike Place

We will be launching the 2017 range of Kross bikes and parts and accessories at the bike place for the first time this year.

We are looking to recruit dealers to share in our growth in the UK market. we have been successful in protecting dealer margins by having a no online discount policy and we offer full back up with UK warehousing and warrantee department.

Kross produce over 280,000 bikes a year in a state of the art factory north of Warsaw. The company was founded in 1990 and has grown to be one of the largest bicycle companies in Europe. They have their own R&D facility with 3D printing and frame testing equipment and a state of the art paint plant producing a multi layered powder coated and lacquered finish.

Kross were the bike sponsor of the 2016 UCI World Championships and a Kross bike was ridden to the Silver medal in the women's MTB cross country at the Olympics. An extensive range of marketing and event sponsorship is planned for 2017.

Kross have over 140 models in their range from trekking bikes through to triathlon, hybrid and mountain bikes, so can provide a total solution for any cycle retailer.

MDI (Mike Dixon Imports LTD)

Mike Dixon Imports (MDI) has been involved in the cycle trade since the 1980's. Mike, the founder of the company, was a keen racing cyclist based in Belgium where he lived for several years and met his future wife. No doubt using the contacts he had made whilst racing, Mike, upon his return to the UK started importing and selling cycling brands from mainland Europe to eager British cyclists.

MDI are responsible for bringing some of the most famous brand names in cycling to the UK for the first time, including Colnago, Italmanubri (ITM) and Time Pedals.

In 2012, under the stewardship of Mike's son, MDI relocated 18 miles North from Ormskirk to new premises in Blackpool and a new team was brought in to move the company forward and ensure we could continue to supply the biggest brands in road cycling to shops around the country.

The current team at MDI have almost 100 years experience in the cycle trade and have enjoyed most disciplines and levels of cycling over the years from basic commuting to BMX racing, MTBing on the local trails, Sunday club runs and Road Racing.

Going into 2017 we will continue to supply IBD's and some of the big online stores with many of the top brands in road cycling including Campagnolo, Shimano, Deda Elementi, Continental, Michelin, Vittoria, and Vredestein. Mainland UK Customers can take advantage of the fact that orders received before 4pm are despatched the same day and will arrive with you the next working day.

Tel: 015396 24040

We are best known as the U.K. and Irish distributor for Ortlieb luggage, Bombtrack bicycles, Tubus racks and Julbo eyewear. However, our extensive portfolio also includes quality outdoor accessory brands making us a one stop shop for adventure cycling. Our aim is to provide 'equipment and expertise to venture further'.


NEOS Cycling is a new business with a new distribution model. We work exclusively with and support Independent Bike internet only companies and no chain stores.

Our aim is to drive profitability and cash flow, to develop and share best practise whilst providing you with excellent customer service.

We have a growing portfolio of products exclusive to NEOS and our partner stores. We have carefully handpicked exciting, emerging brands and we're working with expert manufacturers to develop new products. Plus, we're delighted to confirm that we'll be launching our new range of NEOS branded accessories at The Bike Place.

We look forward to seeing you in Hall 1, Stand 12J.

In the meantime, you can visit us at or email us at


Nemesis is a distributor of active & technology products based in Worcester. We are the exclusive UK distributor for Casco Cycling Helmets, Sunnycam HD Eyewear and are also proud to launch the new Coros Bluetooth Road Helmets into the UK Market. Nemesis is 20 years old in 2017 and continues to bring new and exciting products to the industry.


The perfect wiping solutions for all your biking needs. Northwood Hygiene products is a leading converter and supplier of professional hygiene paper products into the away from home market sector. The Perform and Prowipers brands offer a range of professional non-woven solutions with a selection of soft, absorbent and low linting wipes ideal for the biking industry. Our specifically designed non-woven range has been specifically developed to work in nearly every wiping and polishing application. Our wipes and rags are chemical free and solvent resistant making them the ideal wipers for the application of solvents, lubricants and oils.

Key Products

Resource Rag -Designed to be a viable alternative for white wiping rags, offering consistent quality and size and ideal for the absorption of oil and grease. Resource Rags are solvent resistant making them ideal for the application of solvents, lubricants and oils.

Tufwipe - A high performance, multiple use wiper it is extremely strong and durable, reducing costs and waste. Recognised as a leading brand in its class, Tufwipe is available in folded and roll formats for convenient use.


Here at nrg4 we are all about providing you the dealer with world-class, market leading products.

Products that suit your business' ever changing needs and products that suit your customers' ever changing journey.

We are based in Widnes, Cheshire distributing for principle cycling brands such as the follwoing throughout the UK and Europe.

We are serious about becoming one of the most successful distributors in the market today & are 100% committed to bringing you, our customers;
• The most innovative, ultra-light products in the market
• Products endorsed by world champions
• Good dealer margins and terms
• Credit terms available for dealers*
• Exclusive dealer incentives
• Dedicated creative support for specific dealer POS requirements
• Friendly and efficient customer service from our UK office

Stock as much or as little as you like, take advantage of free delivery or one of our many 'buy in' deals.. it's really easy to deal with us and even easier to sell our products. We have someone in your area who would be more than happy to show to you any of the above products and discuss your needs.

One Way Distribution

One-Way Distribution is full-service distributor for anything bike-related in the Benelux, UK and Ireland.

In the UK and Ireland OWD distributes ergonomic specialist brand SQlab, revolutionary wheel brand Scope, and top quality component brand Syntace. The One-Way Distribution product range contains all necessities real bikers require. Mostly, we sell products that make biking fun!

Orange Bikes
Tel: 01422 311113

We've been manufacturing bikes since 1988. Over the last 20 years we've produced some of the world's iconic full suspension bikes for some of the worlds iconic riders, straight out of our factory here in Halifax, West Yorkshire.

We will be revealing two new Limited Edition models at the show which are brand new to their model range.

These bikes will only be available to order exclusively at the show and are on a strictly first come first served basis.


Orbea has become one of the UK and Ireland's fastest growing bike brands. It has achieved its phenomenal growth in recent years by offering the retailer a product line that is of the highest quality, at a price that is surprisingly competitive. Combined with its flexible supply process, its European production facilities, and its competitive retailer programmes - Orbea is fast becoming the brand that many IBD's are looking to for growth.

At The Bike Place Show, Orbea will be presenting its ranges in specialist bundles, with its MTB; Road; Kids; eBikes and Commuter offerings all being presented on their own mini-stands. Retailers will benefit from an uncluttered focused range by range overview of the product that is at the centre of Orbea's success.

Despite the brand being viewed as relatively new by many in the UK, Orbea has been continually in business for over 175 years, initially producing firearms, and converting to bicycles in the late 1920's. It has established itself as the largest brand in the Spanish market and figures prominently amongst the larger brands in France. Now Orbea has set its sights on developing its business in the UK & Ireland.

Orca Custom
Orbea acquired the Triathlon brand Orca in 2008, and as part of the evolution of the brand has launched Orca Custom, which builds on the excellent brand pedigree which has seen innumerable victories at the highest levels of Triathlon. Orca Custom offers retailers an opportunity to generate income from own-brand clothing sales and club/team wear, for both cycling and triathlon clubs. Orca Custom will be presenting their ranges at The Bike Place Show and will be on hand to discuss opportunities for its retail partners.

To make your appointment with our sales team, email: alternatively, drop along to any of our stands at The Bike Place Show.

Oxford Products

Established in 1973 and currently employing 115 staff from Oxfordshire HQ, OXFORD is a leading supplier of cycle parts and accessories.

Oxford innovates unique products using CAD and 3D printing technology and offers over 3,500 own-label products.

The company also distributes for key brands such as Schwalbe, Weldtite, Taya and FLAER.


Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.


Polaris Bikewear have championed British driven design in cycle clothing and luggage for over 25 years from their base on the edge of the Peak District. Proud of their brand heritage they still believe in the values instilled by the Polaris Challenge, the original Mountain Bike Orienteering event. Polaris endorse the fact that riding your bike, whether on the road, trails, gravel or snow, should always be a chance to escape, explore and discover your surroundings. With this in mind all of their products are tested in the UK to meet the highest standards ensuring performance is a given whilst you enjoy your ride.

Born out of a passion for cycling, their heritage means they offer a wide selection of innovative and technical products to meet all your needs.

Whether it's for training or adventure, Polaris encourages you to #JustAddYourBike and share your personal cycling adventures

Precision Hydration

Precision Hydration's exercise-free Sweat Test tells you exactly how much sodium you lose in your sweat and creates a Personalised Hydration Plan around that. They have all-natural, multi-strength electrolytes that match how you sweat.

Maintaining sodium levels in your bloodstream is critical for maintaining performance and sodium is the main electrolyte lost in your sweat. Everyone loses a different amount of sodium in their sweat, from as little as 0.2g/l to as much as 2.0g/l, so a one-size-fits-all approach to hydration simply doesn't work.

Take their free online Sweat Test to get started.


For 125 years Raleigh has been creating market-leading bikes in Nottingham. Chances are that you rode a Raleigh when you were younger - and maybe you still do now.

We're just as famous for our iconic children's bikes, like the Burner, Grifter and Chopper, as we are for cutting-edge bikes like TI-Raleigh Tour de France winning 853 steel frame or our Militis carbon race machine. But today we're much more than just a bike brand; we also have Raleigh Bike Parts. Raleigh Bike Parts brings you the very best parts and accessories from the world's leading brand names at the very best prices.

We stock key brands such as Burley, Cycliq, Dahon, GT85, OKBaby and Peruzzo, alongside others such as SRAM, Rockshox, Avid, Truvativ and Zipp.

With over 125 years' experience of designing the best bikes around, plus one of the biggest cycle accessory distribution arms in the UK, it's no wonder we're the nation's favourite bike and accessory brand.

Red Cloud

Red Cloud is an established (2007) and Bike Biz Award Nominated marketing and PR company dedicated to the cycle and cycle sport industries. Whether you are a manufacturer, distributor or retailer, Red Cloud can tailor your marketing communications perfectly to the exact needs of your market - whether local, national or international - and help your business grow. From full marketing strategy to ad hoc promotions, from sponsorship to events and from copywriting to social media, Red Cloud can offer a perfect solution for any budget. We will help your business grow cost effectively!

Reece Cycles
Tel: 0121 622 0180

We are a family run distribution company of bicycles, parts and accessories to the UK cycle trade. We import from world's finest manufacturers and have been supplying and supporting independent bicycle dealers since 1970s.

We house more than five thousands of lines of stock at our fifty five thousand square feet warehouse in Birmingham City Centre. We offer a wide range of products with competitive pricing from children's bikes to high end bikes and an extensive range of spares and accessories to meet all cyclist needs. Our brands includes Probike, Python, Bottecchia, SH+, Schwalbe, Duro, Alpha Plus, Weldtite, Clarks, Beto and many more.

We have dedicated and professional area account managers visiting and servicing our customers regionally. We also have friendly and knowledgeable sales team based in our Birmingham head office to support all our dealers' enquiries.

For further details please refer to our website or contact us today!

About Bottecchia
Ottavio Bottecchia was the first Italian to win the Tour De France in 1924. Today Bottecchia is a leading producer of elite bicycles.
More about Bottecchia

Product Reviews
Cycle Review: Bottecchia Duello
Road CC - Reparto Corse Duello
Velonews Review: T1 Tourmalet

New product launch
Bottecchia Red Lab+

Rubena Tyres
Tel: 0800 281 413

Bike Tyrestore has been the UK distributor for Mitas bicycle tyres since 2012 and has brought a new angle to the cycling industry with tyres made wholly in Europe.

From humble beginnings in the 1930's to 2016, Mitas now produce in excess of ten million tyres per year and supply some of the biggest brand names in cycling with original equipment tyres and tubes for their bikes. Bike Tyrestore will continue to press home the benefits of the Mitas brand to the UK trade network, with high quality, ultra-keen priced tyres that are delivered overnight, to keep businesses running smoothly.

Wholesalers and IBD's are encouraged to visit the Mitas stand Number 22Q to find out more about this fast growing brand. From Pram and pushchair, right up to world class XC racing tyres, Mitas has a tyre for every two wheel activity.


Schwalbe is European market leader and has the largest range of E-bike tyres, 27.5+ tyres and the best-selling touring tyres. Developed in Germany and produced in conjunction with their joint venture production facilities in Indonesia and Vietnam, Schwalbe continue to offer ground-breaking technologies and the widest range of tyres for every cycling application.


Shoretrax provides portable and semi-permanent cycle track systems to bring Mountain Biking to all ages. The Shoretrax system has all the excitement of a traditional fixed mountain bike trail but is fully portable, can also be used inside or outside and is engineered to require minimal maintenance.

Developed and manufactured in the UK, the innovative Shoretrax system has been designed by engineers to get kids and adults of all ages riding their bikes, whilst having fun!.

Constructed using pressure treated timber and structural aluminium, the patented system is sturdy and durable whilst being lightweight and fully portable. The sections are quickly and easily joined together, without the need for tools. You can create continuous loops or point-to-point tracks in any number of different lengths or configurations. Add or remove sections, run flat or elevated, create ramps, rollers and berms. Plus don`t forget you can always add additional sections over time to expand the flexibility of your track layout options as your requirements change.

Squirt / In 2 Dust

Squirt is a chain lubricant for cycling.It Lubricates better,stays on the chain longer and keeps the chain clean.It is wax based,long lasting dry lube that does not contain harmful solvents,is 100% biodegradable and environmentally friendly.With various waxes with unique properties,it is ideal for any cycling condition.It was developed to lubricate over longer distances and keep the chain clean,for both mountain and road cycling.No de-greasing is required nor recommended.

Other products are a biodegradable bike cleaner Bio-Bike,a skin protection Squirt barrier balm and a highly functional sweat removal device,the Sweatsucker and Slurp. We strive to produce products that are thoroughly tested and accepted by the cycling and sports fraternity as functional and of high quality. Squirt is an emulsion that is blended under special controlled conditions from a number of waxes.This process gives it a unique smooth texture that makes it very easy to apply.No separation will take place under normal storage conditions and no clogging of the nozzle will occur.

Due to Squirts composition,build up due to dirt does not occur and no grinding paste will form.Continuous application can be done without having to clean the chain.Excess wax that gets expelled by the chain does not attract dirt,hardens slightly and falls off during riding. Cleaning with a dry brush is adequate.This lubricant also adheres to the chain longer and extends lubrication intervals.


Born and raised in Austria - SIMPLON are heading to the UK.

Since founding in 1961 and now a 3rd generation family business, Austrian bike brand SIMPLON has gone from strength to strength. Based at its manufacturing site at beautiful Lake Constance, and just 40 minutes from the scenic Arlberg mountain range, SIMPLON has for many years been established as one of mainland Europe's premium bike manufacturers. Previously not available outside the German speaking countries, the company is now heading for the UK with a 2017 line up that is sure to grab the attention of road cyclists, mountain bikers, commuters and leisure cyclists alike.

Renowned for high quality, leading know how in carbon manufacturing technology, great riding bikes and manufacturing based on individual customer order, SIMPLON is bringing its race proven pedigree to premium stores in the UK.


The SUPERIOR bikes are developed and assembled in our own manufacturing centre in Kopivnice, Moravia. Our factory is located in an industrial area with a unique atmosphere associated with the history of the world-famous Czech automaker Tatra, whose cars are still manufactured here.

Robotic wheel-building and assembly lines, automated paint shop, development and testing centre for electric bikes, sophisticated quality control procedures - due to this and many other advanced technologies our Kopivnice factory is ranked as one of the most modern in Europe.

During the past 10 years, the production and assembly facility for SUPERIOR bikes was completely renovated and now produces about 160,000 bikes per year. This production capacity is ensured by more than 290 employees responsible for six assembly lines.

Kopivnice is ideal for us thanks to its position. It is located in the foothills of the Beskids, where we make the first test rides of our prototypes. The wild Beskydy landscape, whose highest peak is the 1,324-metre Lysa Hora, is criss-crossed by hundreds of kilometres of challenging trails that always test the reliability and durability of our products.

Surf & Turf Instant Shelters

Put your faith in the marketing experts, for an unrivalled collection of instant shelters, inflatables, parasols and branding that will take your event presence to the next level.

Surf & Turf is proud to be the UK's leading supplier of instant shelters and accessories, leading the way with premium products that combine style with functionality. For decades, we've flown the flag for businesses, sports organisations, charities and emergency services with customised shelters and promotional materials that make exhibiting at events simple. With an in-house design and print team, we can ensure the quickest lead times and the highest quality event products on the market.

Sweet Protection

Sweet Protection is a small Norwegian company with a strong heritage in action sports. We have been making products for MTB since 2012 and have progressed and developed the collection to where it is for 2017.

We are delighted to be working very closely with Tracy Moseley, who chose to use our helmets back in 2014 as World Enduro Series Champion. We offer a brand new and exciting collection of helmets for SS17, together with the clothing and body protection ranges.

Ultra Sport Europe
Tel: 01332 813 150

Serving independent retailers for over 40 years we pride ourselves on great customer service, great products and making sure that business is enjoyable. Focussing on great products with a proven track record and working hard to give retailers the best opportunity to maximise profit.

Bern Unlimited
For more than a decade Bern are, time and time again, proving to the the top choice for riders whether their terrain is the pavement or their goal is the podium.

Presenting 3 new advances in protective headgear at The Bike Place 2017. The expanded FL-1 Series, the Union and the Parker all combine safety features from MIPS Protection, Boa Technology and Portland Design Works. Coupled with Bern's own In-Mold and Zip Mold construction the range offers consumers a safer and more stylish ride.

Bern will be and exclusively distributed by Ultra Sport Europe Ltd will be showing three new advancements in protective headgear at The Bike Place Show in 2017.

Voted "Best Brand Value to Consumers" at last years Interbike, Bern now has more aggressive price points and new distribution tools to not only drive demand but will also assist retailers to meet that demand.

"It's rare for any manufacturer to meet high expectations of both consumers and retailers in a single product launch" commented Neil Thomas, UK Brand Manager "But the new lineup really will see us continue the growth of this iconic brand. With everything available from February 2017 we are anticipating that next year will be a big hit for Bern"

The Parker, £74.99 RRP, is Bern's latest women's helmet. Based around the best-selling Berkeley but bringing greater venting, a new Boa 360o retention system, and a sleek new look to an urban classic, it utilizes a premium Zip Mold construction with Bern's signature removable flip visor The Parker combines a low-profile design, outstanding safety, and a lightweight in a single sleek package. For added safety, the Parker accommodates the Quickmount Asteroid and Meteoroid rear lights, designed in conjunction with Portland Design Works.

The Union, £74.99 RRP, is designed for urban adventurers and has been inspired by Bern's best-selling Brentwood. Featuring 21 vents, a new Boa 360o retention system, and Bern's signature removable flip visor, it's built with Bern's proprietary Zip Mold construction helping to make the Union one of Bern's lowest profile helmets to date . At the same time the premium moisture-control liner keeps riders cool and sweat-free on long summer commutes. Like the Parker, the Union accommodates the Quickmount Asteroid and Meteoroid rear lights designed in conjunction with Portland Design Works for added safety.

Finally the FL-1 Series incorporating 3 lids; The FL-1 Trail, £69.99 RRP, the FL-1 XC Trail £119.99 RRP and the FL-1 Pave £109.99 RRP. This expanded menu offers riders some great safety and style options.

The FL-1 Trail is designed as an entry-level price point for riders who divide their time between the trail and the pavement. Retaining thee In-Mold construction of the XC, but utilising Bern's own dial retention system and a simplified visor design keeps the price point keen.

The FL-1 XC comes packed with feature after feature. Featherweight In-Mold construction, a premium Boa 360o retention system, a removable, purpose built hard visor and MIPS protection together with 18 air-hungry vents top off the package.

Finally, inspired by the original leather Tour de France helmets, Bern present the FL-1 Pave. This ultra lightweight and cutting edge helmet offers plenty of ventilation and still offers the Boa 360o retention system together with MIPS protection.

inspired by the original leather Tour de France helmets, offers plenty of ventilation, ultra-light weight, and cutting edge technical features, such as Boa® 360o retention system and optional MIPS(R) protection.

Velo Brands
Tel: 01404 891 208

VeloBrands is an importer and distributor of top quality cycling brands to the UK bicycle trade. At present our portfolio comprises of KASK Helmets, Juice Lubes High Quality Lubricants, Fluids & Cleaners, Chapeau! Performance Skincare and Clothing, Widget Components, VeloToze, Knight Composites, Chimpanzee, Pendix, Huck Norris, Melon, PYC Chains, Formthotics, Speedsleev, Pacenti, ESI, Lauf forks.


Velotech Services LTD was established in 2003 by MD Robin Corder from a cycle coaching business that progressed to distribution by selling the original ROTOR crankset.

We used a simple model of direct sales in the early days of online retailing. Using proportional marketing to establish brands and protect retail prices. Velotech helped establish SPIUK and ROTOR into the UK. Velotech currently supply popular bespoke products From Absolute Black Oval rings, Ceepo Triathlon Bikes and Speedfil Hydration systems, With B2B and fully stocked warehouse, we also provide a technical workshop for cranks, rings, bike builds and power solutions.

Tel: 01908 374555

Wildoo is the only UK based 'one stop shop' supplier of quality custom printed cycling products. The range now includes cycle clothing, cycle bottles, socks, caps, musettes, RidePacs, PhonePacs & more. As cyclist's we do not skimp on quality and unlike promotional merchandising competitors will only offer product that we are be happy to use ourselves.
The result is an unbeatable range of retail quality products with competitive pricing & low minimum quantities.

Wildoo will also be offering to the trade our British made VeloPac brand range. At VeloPac our mantle is to design and manufacture quality cycle accessories.
Throughout 2016 sales of our RidePac cycle pocket organiser has been increasing every month as more & more consumers discover this quality product that will hold and safely transport all their ride essentials. The Bike place show will be the Launchpad for our upgraded RidePac featuring the latest digital printing technology in a range of stunning new designs by Spencer Wilson.
Other products in the VeloPac range include PhonePac waterproof phone cases, RideClean individually packed wipes & our musette. In 2017 we will be adding a B2B ordering system to the VeloPac website to streamline the dealer ordering process.


X-Technology Swiss Research & Development AG is a Swiss think tank with strong house brands and market-leading clients in various industries. The company was founded in 1997 in Wollerau, Switzerland, by chief thinker and developer Professor Bodo W. Lambertz.

For over 10 years under his leadership, a team of over 20 designers, graphic designers, communications and software experts has developed ideas for visionary concepts to create profitable products for the cycling, running, hiking, trekking, aviation, automotive, interior and functional textile industries such as X-BIONIC® and X-SOCKS®.


Zapsta's cloud-based service exists to help solve many of life's little problems and everyday needs.

Our range of tags, keyrings and SOS Emergency cards work with the Zapsta Cloud to help you keep track of valued people, possessions, and to give everything around you new meaning and purpose. Any object can now be interactive or responsive through the addition of a Zapsta Tag.

Because our tags require no batteries or charging and work globally they're extremely easy to used and require no maintenance whatever you do or wherever you are. back.